Thursday, January 20, 2011

Taking a strategic approach towards fundraising

For many nonprofits, the matter of fundraising can often pose a significant challenge. The business of identifying new donors can be a bit daunting, and having a focused strategy in place can remove a lot of the guesswork and aid in maximizing charitable contributions. For those who are keen on discovering effective ways of going about the business of prospect researching, this video is a must see. Many nonprofits are pleasantly surprised to discover how easy it can be to identify new donors, when an effective plan of action is in place.

Using the world wide web to full effect
A vast amount of information relevant to potential planned giving candidates can be accessed in the public domain, and the internet represents a powerful tool for obtaining this information. Resources such as corporate insider information, other nonprofit websites and news releases can shed light on a companies capacity to donate, as well as any philanthropic interests that it has demonstrated in the past. A variety of free online databases can be found, and in addition to these, local public libraries also contain a wealth of information.

Contemplating the purchase of fee-based tools
A variety of resources exist, as highlighted in the video, that can significantly simplify the matter of searching for new donors. It has been said that those who fail to plan, plan to fail, and this is certainly true as it relates to planned giving strategies. This video provides nonprofits with resourceful ways that they may never have considered before of making contact with new donors. With a little bit of research, nonprofits can enjoy a much greater measure of donations Taking a look at this video today could represent an important first step towards a nonprofit maximizing its fundraising potential.

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