The Winter 2013 (2) Edition Of Exempt Magazine

The new issue of our sister publication, Exempt Magazine, is now online for our readers to enjoy. Here's a look at some of the stories you can find within the pages of the Winter 2013 edition.

Articles

• Joint Costs And Social Media: Dennis Morrone and Priti Singh write about how social media has become an effective tool for nonprofits to raise awareness, change public attitudes and behaviors toward a social issue, attract donors, educate chosen constituents and publicize programmatic successes.
• Nonprofit Trademark: Protect Your Fundraising Brand: With the daily barrage of information competing for your donors’ attention, how does your fundraising campaign stand out and get noticed? Many nonprofits don’t realize that their “brand” is one of the most valuable assets.

Column:

• Minimize Your Risk When Allowing User-Generated Content On Social Media: Allowance of user-generated content on social media pages controlled or operated by a nonprofit can raise a number of potential legal risks and liability issues, which are due in large part to the fact that the nonprofit might not have complete control over what a third party posts or displays.

Featured Nonprofit Job: President/Executive Director

The Consumer Credit Counseling Service of San Francisco (CCCS) announced today that it is seeking a new President/Executive Director to run the organization. Do you think you fit the bill? If so, read on for more details on this nonprofit job.

The chosen candidate for this position will be charged with driving innovative program development, the establishment of new strategic partnerships, and directing organizational growth initiatives.  Position will require innovative leadership to meet the demands of a rapidly changing, regulatory and competitive landscape.

To be considered for the President/Executive Director position at CCCS, candidates must possess a demonstrated track record of building high-performing teams with strategic focus and operational discipline. In addition, successful candidates will have proven leadership experience overseeing complex business models in the non-profit, financial counseling, or retail financial services sectors.  A bachelor’s degree is required, though an advanced degree is preferred.

You can apply for this job today by visiting the NPT Jobs Career Center.

4 Ways Of Finding Society Donors

Nonprofits will gladly accept a donation of any size but when it comes down to it receiving a gift from higher-priced donors are much more helpful in the fundraising enterprise.

The most sought after gifts come from what are called Society Donors. These individuals tend to make the biggest donations and, as such, are the biggest catch for any fundraiser. During the 2013 Blackbaud Conference for Nonprofits, George Durney and Page Bullington of Marquette University discussed the best ways to secure a gift from a Society Donor. The process should involve a careful, dedicated program of cultivation.

Based on surveys taken at 12 institutions of higher learning over a 20-year period, Durney and Bullington offered the following reminders when going after Society Donors:

• Have patience. On average, it took 13.2 years for a donor to make their first $1,000 gift.
• Keep donors engaged and giving. Those who gave $1,000 in fiscal year 2009 gave in about 73 percent of the years they were on file.
• Have a cultivation plan. Some 57 percent of donors made a first gift of less than $100.
• Establish donor potential. The higher the first gift, the quicker they became a higher-level donor/