Twenty-two nonprofits participated in the foundation's national "Cultures of Giving Challenge," according to a press release posted in The Sacramento Bee. The challenge ran from April 17 to April 26 and provided a dollar-for-dollar match up to the first $20,000 per nonprofit. A total of $1.3 million was raised from 3,421 donations, with WKKF matching that number with a total of $915,000.
WKKF decided to hold The Challenge after the release of its report entitled "Cultures of Giving: Energizing and Expanding Philanthropy by and for Communities of Color." The report showcased the power of identity-based philanthropy, which is a growing movement to get people from that community to engage in philanthropic giving. A recent report by Blackbaud also indicated that online giving is continuing to grow, increasing for the 12th month in a row.
Read the full press release in The Sacramento Bee.