March 15 Issue Released

Today is the Ides of March, but there's no reason to beware. Why? Because the new issue of The NonProfit Times has just been released! Let's take a look at what's inside the latest issue:

Articles

• A Tree Grows In Direct Response: Direct response Guru Larry May sits down with Glen Beasley, director of direct marketing of the National Arbor Day Foundation. The two talk about various subjects, including the organization's history and how they handle "tree fulfillment."
• LGBT Groups Gain Mainstream Recognition For Community-Wide Grants: Civic leaders were trying to raise money in 2000 for a Latino Cultural Center, so one same-sex couple thought they’d tap into some of their friends and raise perhaps as much as $5,000.
• Cancer Walk Competitors Busy In Wake Of Komen Debacle: In what could be considered an incredible coincidence, during the first three weeks of February the Avon Foundation for Wom­en aired 6,000 commercials promoting its breast cancer awareness and research walks that start in April, including the one in New York City, which isn’t until October.

Column:

• Why Me?: Is the assumption that all those prospective donors out there share your appreciation for your cause a tactical mistake? You bet it is.

Check out more about the issue, including the featured nonprofit job and marketplace listing, on our website!