Tuesday, January 31, 2012

Alabama Gives Day Expected To Generate Crucial Funding

With many states across the country having success with the Gives Day movement, Alabama has decided to join the fun for the first time.

The Montgomery Advertiser reported Sunday that the first annual Alabama Gives Day will begin on Thursday, Feb. 2.  Beginning at 12:01 a.m., Alabamians will be able to donate to charities via an online portal alabamagivesday.org.  More than 800 nonprofits within 12 categories are registered to participate in the event.  Among the participating nonprofits are the Hospice of Montgomery, the Mid-Alabama Coalition for the Homeless, and the Montgomery Area Food Bank.

The Gives Day movement has been very popular since its inception in Minnesota in 2009.  Its purpose was to increase philanthropy and increase donor acquisition for nonprofits.  The concept has had plenty of success stories, like Colorado Gives Day, which recently had 52,000 donations totaling $12 million.  There is no monetary goal set for Alabama Gives Day; organizers simply want as many nonprofits as possible to participate.

If the Gives Days of the last few years are any indication, Alabama Gives Day should be a great source of funding for local nonprofits.  Read more about the event in The Montgomery Advertiser.

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