Wednesday, September 28, 2011

The Dreaded "Ask"

Cross-Posted From Our Squidoo Page

Nobody likes "the ask." The fear of rejection or hostility is a very human trait, and it's something that fundraisers have to deal with almost every day. The best fundraisers know they have to have thick skin, but it doesn't mean the ask is any easier. Is there anything nonprofit employees can do to get over these fears? Thankfully, the answer is yes.

-Know what you want to ask and how you want to ask it. Sounds simple, but it doesn't always happen.

-Know what the needs of the prospect are. How can the gift meet or exceed their expectations?

-Time your ask based for the benefit of the prospect and/or for a critical project.

-Create a great solicitation team.

-Make sure you have multiple asks happening weekly. The more you ask, the more you will receive.

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