Thursday, October 18, 2012

5 Suggestions For A Modest Website Redesign

When you hear the words "website redesign," images of major overhauls and hours upon hours of work come to mind. This is often the case for sites that have serious problems but, thankfully, that doesn't necessarily describe your nonprofit's webpage.

This was exactly the point that Jono Young and Rahell Guba of Blackbaud made during their session, "Better Nonprofit Websites: 52 Tweaks in 52 Weeks," during the 2012 Nonprofit Technology Conference (NTC) in San Francisco. As the title of the session suggests, Young and Guba offered 52 tweaks that nonprofits can make to their websites without having to commit major resources.

Here are five of those suggestions that you can use immediately that will make a world of difference when it comes to your website design:

  • Use fifth grade language: Clean, simple, understandable external language. Making it relatable is better than making it likable.
  • I don’t just want your money: Provide alternate ways to support in addition to donations, such as social media, email, word of mouth, blog about us, templated messages.
  • Pictures speak louder: Visualize your achievements, goals, mission, appeals and campaigns. Use an infographic approach and make content digestible.
  • Content approval workflows: Have a second, or third or fourth, set of eyes review your content before it goes public.
  • Social your confirmation pages: These are your top supporters – help them brag about what they just did and market your organization for you.


mwgrover said...
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mwgrover said...

The word 'template' jumps out at me. If your CMS allows it, I automatically think of dropping in a new design template. It's easier putting up new wallpaper or paint versus moving to a whole new house.

iram akrm said...

Thanks for post I like it me also share with you some tips hope you Simplify, simplify, simplify. What is the most important thing you want to tell the visitor about on each page? If a web site has too much information on a page, it ends up being confusing to the user. Additionally, Search Engines actually prefer that you separate topics out onto their own pages, as it sees this as more relevant to the users.Affordable Web Design Melbourne

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