This was exactly the point that Jono Young and Rahell Guba of Blackbaud made during their session, "Better Nonprofit Websites: 52 Tweaks in 52 Weeks," during the 2012 Nonprofit Technology Conference (NTC) in San Francisco. As the title of the session suggests, Young and Guba offered 52 tweaks that nonprofits can make to their websites without having to commit major resources.
Here are five of those suggestions that you can use immediately that will make a world of difference when it comes to your website design:
- Use fifth grade language: Clean, simple, understandable external language. Making it relatable is better than making it likable.
- I don’t just want your money: Provide alternate ways to support in addition to donations, such as social media, email, word of mouth, blog about us, templated messages.
- Pictures speak louder: Visualize your achievements, goals, mission, appeals and campaigns. Use an infographic approach and make content digestible.
- Content approval workflows: Have a second, or third or fourth, set of eyes review your content before it goes public.
- Social your confirmation pages: These are your top supporters – help them brag about what they just did and market your organization for you.