That last point is of particular importance for nonprofits, as users now have on-the-go access to their websites. Yet unless your site is designed for mobile, it won't be too appealing to the eye. If you haven't yet optimized your website for mobile use don't worry, it's not as hard as it sounds.
As Heather Mansfield explained in her book "Social Media for Social Good," updated technology has made it easier than ever to stream mobile websites. She listed five reasons that your nonprofit needs to get to work on creating a mobile site:
- To improve group text messaging campaigns: Linking web pages on which readers can “Learn More” or “Take Action” need to be designed so that they can be read quickly and efficiently on smartphones.
- Making smartphone apps more functional: Make sure that the navigation of the website is easily readable on a smartphone being that it’s a small screen. Polish everything to make it easy for the viewer.
- Empower QR code campaigns: If nonprofits are asking supporters to use smartphones to scan a QR code that links to a webpage, a QR code needs to be implemented to link to a mobile site.
- Improve location-based community campaigns: Giving the viewers a mobile site where they can see lists of places, checks-ins, and venues, offers them an opportunity to follow the campaign through the community.
- To optimize search engine browsing: Customize the key search terms for maximum optimization for search engines. The mobile browsers are hungry for new content, so jump on the bandwagon.