Most, if not all, nonprofits have weekly or monthly e-newsletters that are sent to its followers. These will often contain the latest news about the organization, special offers, and other unique items. But you can't just throw a bunch of code together and expect your newsletter to be a smashing success. It all comes down to this: Design matters.
When designing your nonprofit's newsletter, make sure the web team keeps the following information in mind:
- Decide which e-mail clients are a priority. According to CampaignMonitor, Microsoft Outlook was one of the most popular clients as of June 2011. Gmail, Yahoo! Mail, and Apple Mail were also near the top of the list.
- Use tables for your layout, not cascading style sheets (CSS). There are a lot of e-mail clients that are not able to read CSS.
- Since you won't be relying on CSS, your team can use the old-school style of formatting: Putting tags for color, font, decoration, margins, etc., directly on links, paragraphs and images. You can put styles into the header, but leave them out of the e-mail body.