Monday, November 7, 2011

Tips For A Successful Annual Giving Program

We all know that annual giving programs are an integral part of most successful nonprofits.  But what are the best ways to tell how well it's performing?  Looking at the numbers that come in is only half the battle.  The key to a successful fundraising program goes a lot deeper than the amount of money you generate.  The following tips, which come from a recent Association for Healthcare Philanthropy international conference, can increase the chance that your annual giving will remain strong throughout the years:

  • Your program should work toward and achieve revenue goals while investing enough for long-term return. 
  • You might consider including personal solicitations or creating "donor clubs" to enhance your revenue.
  • Donor base development should be an important part of your annual giving program.  You can always use more donors.  You never know when your seemingly reliable donors will fall through the cracks.
  • Show your donors you love them rather than need them.  You can do this with strategic communication and stewardship.
  • Annual giving doesn't need to be separate from the rest of your fundraising activities.  Find ways to have it work with your planned giving and major gift programs.
  • Get your volunteers involved.  They can end up being your best advocates and help you reach higher levels of performance.  The worst mistake you can make is thinking they won't be able to help your cause.
You may think your annual giving plan is going great, but there's always room for improvement.  Try implementing some of these tips to get your fundraising to the next level.

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