Fundraising is the engine that runs any successful nonprofit. While nonprofits generally raise funds through the donation of cash, there are many other ways to engage in fundraising. Some organizations will sell products to generate income, while others will set up elaborate events, such as special events. While direct response fundraising remains a popular way to contact donors, nonprofits are increasingly turning to the Internet as a source. This is known as online fundraising and it is not simply limited to email campaigns. There are a variety of online fundraising tools, such as pay per click links or donation widgets.
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