How can you make this very much alive method of communication work for your nonprofit? The NonProfit Times recently posted a management tip on this very subject. Here's a sample of the tips:
- Plain Packaging -- Testing shows that the most effective direct mail package for health care consists of four components, a carrier (outer) envelope, letter on foundation or hospital letterhead, reply slip and reply envelope.
- Avoid “Fancy” Packages -- A large package with brochures or other enclosures won’t work well. It will cost more and perform worse. Keep consistent branding a hallmark of the packaging.
- Writing Style -- Remember to keep the language personal, informal and conversational. The copy should be fast-paced, easy to read and concrete.