Wednesday, June 15, 2011

NPTtv Summary: Reel Grrls Dumps Comcast

Reel Grrls, a Seattle-based nonprofit that teaches film production and media literacy to teenagers, is parting ways with Comcast after a dispute over a tweet.

The trouble all started when the organization sent out a message on Twitter that questioned Comcast’s hiring of former FCC chairwoman Meridith Atwell Baker. The following day, a VP at the cable company told Reel Grrls they could no longer give them an $18,000 grant to support a summer film program. After some media backlash, Comcast publicly apologized. They said the executive was not acting under company policy and offered to continue their funding of Reel Grrls.

It would appear the apology came too late.  The nonprofit has since rejected Comcast’s offer. So how will they cover the costs of their summer program?  A little online fundraising.  They recently e-mailed their supporters with a video asking them to donate to cover the cost of the program. Within two weeks, the campaign raised $24,000 from 600 individual donors.  Nearly all of these were new donors.

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