Wednesday, April 13, 2011

Demi Moore Knows About Real Men

It seems like star power doesn't get you the attention it used to.  That's the hard lesson that Demi Moore and husband Ashton Kutcher are learning when it comes to their campaign to fight child sex slavery.  The campaign, called "Real Men Don't Buy Girls," involves photos of different celebrities (including Justin Timberlake and Bradley Cooper) holding up signs that have the groups title on it. 

But despite the star power behind this important issue, it appears it hasn't caught on too well, at least in the social media department. As of earlier this week, the Demi Moore and Ashton Kutcher Foundation (DNA) Facebook page had only 74 followers.  74!  It does beg the question of why this issue isn't catching on very well.  Just look at some of the statistics related to human trafficking (taken from the DNA Facebook page):

  • There are 27 million people forced into sex slavery today, one million of which are in the United States
  • 120,000 to 130,000 of the slaves in the United States are children
  • The global sex slavery market generates $39 million annually
  • The average age of entry into forced prostitution in the US is thirteen.
These are some disturbing numbers, so why aren't more people paying attention to the DNA Campaign?  One reason, at least according to a report by FoxNews, some think the celebrity duo isn't treating this issue with the seriousness it deserves.  The report states that some, including Norma Ramos of the Coalition Against Trafficking Women, think they are "dumbing down" the overall message with some of the ads they have put out in support of the campaign.  One of the ads, for instance, features Justin Timberlake shaving with a chainsaw, in order to show that "real men know how to shave."  That does sound a bit silly, doesn't it?

Well whatever the reason is, the fact of the matter is that the  "Real Men Don't Buy Girls" campaign just doesn't seem to be catching on as well as it should.

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