Ten is such a nice, round number. It's everywhere: The 10 Commandments. David Letterman's nightly Top 10 lists. How many fingers? Toes? And how high does volume go? That's right, 10.
In her book, "The Ask: How to Ask Anyone for Any Amount for any Purpose," Laura Fredricks presents "The 10 Guiding Principles For Any Ask."
Using the guiding principles as a "road map" for all your asks, she wrote, will make you "ready, focused, and energized to ask for gifts in your own winning style."
The 10 Guiding Principles For Any Ask:
- The more personal and sincere you are with the people you are cultivating, the quicker you will be able to make the ask.
- Every prospect must be treated separately and distinctly.
- Anyone asking for a gift must first make his or her own gift.
- Ask for a specific amount for a specific purpose.
- Consistent givers can and will make larger gifts.
- Always use we instead of I in any ask because that connotes that the ask is being done with all the strength and backing of the organization.
- Any organization's planned giving program must be coordinated with all other fundraising programs.
- Every campaign prospect must be asked for as specific amount, with guidelines on how to fund the gift and with a proposed time frame.
- At the initial ask, stay committed to the ask amount.
- The ask without the follow-through will result in no gift.