Wednesday, October 3, 2007

Key Words For Donors To Find You On The Web

By Beth Kantor

The Pew Internet and American Life project Research studies in 2005 found that more than 60% of Internet users turned to search engines to find information on a daily basis. That number continues to increase and recent studies confirm the growth.

Internet users are heavily exploiting search engine functions to better navigate their way in finding their desired information. And, a majority of Internet users begin their search at Google.

In addition to the search results, Google runs short text ads on Google.com called Google Ad Words. When someone enters keywords (short phrases specifying a particular search query) into Google.com ads targeted to those keywords appear alongside the search results.

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