Acquiring Hispanic Donors

Cross-Posted From Our Squidoo Page

Hispanics have accounted for 50 percent of the nation's growth since 2000. In addition, they have increased their population in the US by 37 percent between 2001 and 2009 and, according to the 2010 US Census, they make up 16.3 percent of the population. These numbers make it clear that nonprofits should do all they can to tap into this growing group. What are the best ways to go about acquiring Hispanic donors? The NonProfit Times recently wrote a piece on this topic:

*Spanish/Bi-Lingual Language Generates Lists -- When looking at this information, do not take "Spanish Language" in a title of Datacard as fact. It can be deceiving. In addition, research the list source, rely on usage information and understand the mailing cycle.

*Hispanic Affinity Lists -- These are lists from companies with Hispanic audiences and Hispanic influence, but include Hispanics as a subset or larger group they prospect. Look at the non-Spanish speaking/Hispanic names if a Spanish acquired list exists. Also, cross reference terms or words closely related to Hispanic culture.

*Enhanced DM-Sourced Lists -- When using these lists mail and evaluate multi-buyers generated from these sources differently. Also, be savvy about how the names were identified and ask questions.

Nonprofit Fundraising Tips

Ever hear of Squidoo?  It's a site that allows you to create pages on a given subject.  The NonProfit Times has just created a Squidoo page that covers the all-important topic of nonprofit fundraising.  The intention of this page is to give nonprofit managers and employees another venue to get free tips to help their organization succeed with all of their fundraising activities.  We already have three articles on there, including one on how to find volunteers for fundraising events.  Let's take a look at an excerpt from that piece:

Nonprofits can raise funds through a variety of different methods. While a large amount of these funds come from direct donations, fundraising events play a large part as well. These events can be concerts, galas, special speaking events, or other large gatherings. These can take a great deal of effort, but that effort is repaid well if it's done properly.


The backbone of a great fundraising event lies in the strength of its volunteers. You are going to want to find individuals who are totally committed to the cause for which the event is raising money. If a volunteer is not enthusiastic about it, they will likely not put as much effort into making sure things go smoothly. That's why it's important to have a solid screening process when picking volunteers. One great suggestion is to create a questionnaire for potential candidates that might include questions like: "How many people are you comfortable working with?" or "What skills are you proficient in?"

Head on over to our Squidoo page (linked at the top of this post) to check out the full article.  You should also check out our other Squidoo Lens that covers nonprofit jobs.

Quick Note-Squidoo

Ever heard of Squidoo?  It's a neat little site that allows users to create "lenses," which are basically pages devoted to a specific topic.  So why do we mention this?  Well, we just set up our own Squidoo page, dedicted to Nonprofi Jobs.  It's sort of meant to be a companion page to our Nonprofit Jobs Blog, and it will be updated everday with job tips, links to useful articles/videos about non-profit careers, and more.  Check it out, and be sure to "like" it!