Thursday, May 9, 2013

5 Ways To Keep In Touch With Monthly Giving Donors

Your work is done just because you got a donor to join your monthly giving program. Far from it; in fact, as fundraising consultant Pamela Grow explains, your work is just beginning.

Grow says that it's up to you as a fundraising professional to make sure your monthly donors are made to feel special. As a member of an exclusive club, these individuals are going to be expecting world-class treatment. One of the best ways to accomplish this is to keep in constant contact with them.

In her e-book, "The Lifetime Donor Attraction System," Grow shared five tips on how to keep in contact with your monthly donors:

  • Don’t stop communicating. Keep sending emails, as well as offers to upgrade their monthly commitments. These donors are also excellent prospects for planned giving, having demonstrated dedication to your nonprofit.
  • Send monthly donors special versions of your regular communications. Make sure they reference the donor’s membership in your monthly giving program.
  • Give them special opportunities, such as events, guided tours and access to your organization’s executives. Make sure they know the opportunity is exclusive to monthly givers.
  • Send special thank-yous. Think about including premiums in your thank-you correspondence with monthly donors.
  • Don’t neglect your regular correspondence. Follow up if a monthly sustainer’s renewal lapses or if she suspends payments.

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