The search engine giant announced Tuesday that nonprofits would begin to be included in the Knowledge Bar. While the feature is still in its roll-out phase, many of the larger organizations already have their information online. For example, a search for the Livestrong Foundation will provide the following information:
- A short blurb of the nonprofit's history via Wikipedia.
- The founder of the organization.
- The founding date.
- Tax deductibility code.
- The latest post from their Google+ page (if applicable).
- Similar organizations.
The most significant thing about the Knowledge Bar is that it has the potential to increase the number of followers for a nonprofit's Google+ page. Facebook remains a giant in the social networking field, but this change could bring more nonprofits to Google+ since they will know that people searching for them will see their posts.
What do you think about this announcement? Do you think it will make a difference for organizations in the long haul, or will it just be a cosmetic change?