10 Fundraising Rules For Managers

Nonprofit managers often have to wear multiple hats if their organization's mission is to succeed. One of those roles requires them to chip in on the fundraising side of the operation.

The word "fundraising" can make any executive start to sweat, but it doesn't have to be that way. Susan Black of Allene Professional Fundraising shares these 10 rules in her white paper, “Ten Rules to fundraise By.”

• People give to people. A gift officer needs to win a donor’s trust so he or she knows the donation is in good hands.
• Know your story, then articulate it. It’s the gift officer’s job to translate the organization’s impact into relatable, digestible bits of information.
• Have a plan. Your organization needs both a strategic and a fundraising plan.
• Get out of the office. Connect with donors face-to-face.
• Identify, cultivate, ask and than, then do it again. Your work doesn’t stop with the first gift; turn your donors into advocates for your organization and they’ll be more valuable, both monetarily and otherwise.
• Remember, you are brilliant. Recognize how important your work is, and have confidence that you can get the job done.
• Your only job with volunteers is to make them successful. Volunteers want to feel useful, be managed, feel appreciated, have an impact and share your success. Your volunteer management plan must take their needs into account.
• If it’s not in the database, it didn’t happen. Recordkeeping is of vital importance.
• It’s not about you. It’s about the donor. Practice donor-centered fundraising, and always be aware of the donor experience.
• Measure it. Start with the end in mind, consider all the costs, and create success metrics before you have to use them, not after.