During the Association of Fundraising Professionals (AFP) 49th International Conference on Fundraising, Robin L. Cabral, director of development for the Sisters of Mercy Northeast Community, talked about a time when her organization needed to restructure its fund development office. This needed to be done due to a large decline in the number of women pursuing religious jobs.
It is tempting to make wholesale changes to your organization when things aren't going well, but there needs to be valid reasons to make it worth the effort. Cabral listed the following as compelling needs to restructure departments:
- When current development function has reached capacity in terms of effectiveness.
- To move toward a different model of fund development.
- To increase the sophistication of the department.
- To surmount a plateau in efforts and be successful.
- To employ a more productive and engaged staff and increase morale.
- To utilize existing resources more efficiently to raise revenue.
- To increase development revenues through a diversified and integrated fund development program.
- To decrease the use of time-consuming, ineffective and costly methods.