Thursday, December 15, 2011

Online Giving On The Rise

Large nonprofit organizations led the way as online giving saw a significant surge, according to findings from The Blackbaud Index.

The Index, which is updated on the 15th of each month, showed that online giving was up more than 10 percent for the quarter ending in October while overall charitable giving increased more than 2 percent, all noticeable increases from the same three-month period in 2010.  Larger nonprofits were the clear winners, as they saw a 16.6-percent surge in online giving.  Let's give some love to the smaller nonprofits, though; they weren't too far behind with a 15.9-percent increase.

The only organizations to report declines of any kind were those in the environmental/animal welfare and healthcare sectors.  Those two groups reported declines in overall giving of 4.2 and 2.3 percent, respectively.  Environmental/animal welfare did see an increase in online giving, of 6.2 percent.  Make sure to read the other findings over at The NonProfit Times

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