Tuesday, August 23, 2011

Kellogg Co. To Nonprofit: Lay Off Our Toucan!

What does a nonprofit created to defend indigenous Mayan culture have in common with a sugary cereal?  According to Kellogg Co., a toucan.

In a report in The Battle Creek Inquirer, the cereal company is requesting that Maya Archaelogy Initiative (MAI) stops using an image of a toucan in their logo, claiming it infringes on Toucan Sam, the mascot that promotes their Fruit Loops cereal.  MAI has denied the charge, saying that the image in their logo is made up of "iconic images." 

It does seem slightly strange that this would even be an issue.  Kellogg and MAI have absolutely nothing in common, so there is really no competition there.  What do you think?  Battle Creek Inquirer has both images posted in their article, so check it out and decide for yourself.

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