Everyone is unique. At the recent Conference for Nonprofits sponsored by Blackbaud Inc., Christy Lowell, school solutions interest specialist at Blackbaud, illustrated how there can be a wide divergence of interest even among a group that would appear to have much in common.
Further, she demonstrated how a Web site can cater to each unique constituent. Using the example of a college, Lowell showed that:
- Prospects/applicants (potential students) want:An eye-catching home page that will make them read further about the school; to see potential friends and activities; to read "day in the life' stories and blogs.
- Applicant parents want:Virtual tours of the school; easy navigation to find information; one-stop shopping.
- You want parents to see:An easy search for information; eventual application to the school; slick marketing; reduction in paperwork, new dollars coming in.
- Current students want:A one-stop shop for information and an ability to crate their own community.
- You want students to:Find information easily and quickly; view grades and assignments; use the school email system; come back to the site long after graduation.
- Faculty want:Teacher pages; seamless sign-on to grade books; directories.
- You want faculty to:Use the self-service tools to reduce administrative work; send emails to students; update teacher pages.
- Alumni want:Reconnection; a sense of pride; a job board.
- You want alumni to see:Information and images that make them want to re-engage with the school.