Here's an update about that Lady Gaga collaboration with The Robin Hood Foundation we wrote about earlier:
Robin Hood Foundation’s 22nd annual gala, which featured performances from Lady Gaga, Tony Bennett and Kid Rock, hauled in more than 47 million for poverty-fighting organizations in New York City.
The $47.4 million total surpassed the $40-million goal organizers aimed for but well below last year’s record $87.8 million. The 2010 total included a matching grant from billionaire financier George Soros, who also contributed $27 million to the $73 million raised in 2009.
Costs of the annual gala are covered by Robin Hood’s 28-member board, which includes actress Gwenyth Paltrow, General Electric CEO Jeffrey Immelt and other titans of Wall Street. Last night’s benefit was co-chaired by Laurence Fink, co-founder and chairman of BlackRock, Inc., and real estate developer Richard LeFrak, and David Solomon, co-head of Goldman Sachs’ investment banking unit and a Robin Hood board member.
This year’s event at the Jacob Javits Convention Center sold out soon after it was announced that Lady Gaga would be performing. SCO Family of Services was the top vote-getter in a contest promoted by Lady Gaga. The organization is entitled to a grant of $1 million, distributed in $500,000 increments over two years. Four other nonprofits will receive grants over a two-year period: The Door ($200,000); Hetrick-Martin Institute ($150,000); Lawyers for Children ($100,000), and Safe Horizon ($50,000). All of the organizations focus on helping disconnected youth in New York City.
It probably shouldn't come as much as a surprise that the gala did so well, considering the star power that Lady Gaga bought to the event. You can read the full article by clicking here.
Showing posts with label Lady GaGa. Show all posts
Showing posts with label Lady GaGa. Show all posts
Tuesday, May 10, 2011
Tuesday, April 26, 2011
Lady GaGa and Robin Hood Foundation Make a "Good Romance"
Yeah, sorry for the pun; I couldn't help it. Anyway, I just wanted to share the latest story that we have posted on our website. It's about pop star Lady GaGa teaming up with The Robin Hood Foundation to give away $1 million dollars to charities that help "disconnected youth" in NYC.
In what they are hoping is a good romance, Lady Gaga and the Robin Hood Foundation in New York City are sponsoring a contest in which they will give away $1 million to five charities that benefit disconnected youth in New York City. And, they are giving away tickets to the foundation’s sold out gala where she will perform.
The contest began today, with the public voting via http://on.fb.me/GagaRobinHood.
Disconnected youth is a term that refers to young people between the ages of 16 and 24 who are not in school or employed in the legitimate workforce. They might have had experience with the criminal justice system or have been in foster care. They aren’t getting the education, work, civic, and family support they need to be successful adults. A significant portion of these young adults are part of the LGBQT community.
“I’m thrilled to be working with the Robin Hood Foundation to distribute funds to help the youth of New York City,” said Lady Gaga. “NYC is my hometown and I think investing in these kids’ future will go a long way.”
You can read the rest of the story at The NonProfit Times.
In what they are hoping is a good romance, Lady Gaga and the Robin Hood Foundation in New York City are sponsoring a contest in which they will give away $1 million to five charities that benefit disconnected youth in New York City. And, they are giving away tickets to the foundation’s sold out gala where she will perform.
The contest began today, with the public voting via http://on.fb.me/GagaRobinHood.
Disconnected youth is a term that refers to young people between the ages of 16 and 24 who are not in school or employed in the legitimate workforce. They might have had experience with the criminal justice system or have been in foster care. They aren’t getting the education, work, civic, and family support they need to be successful adults. A significant portion of these young adults are part of the LGBQT community.
“I’m thrilled to be working with the Robin Hood Foundation to distribute funds to help the youth of New York City,” said Lady Gaga. “NYC is my hometown and I think investing in these kids’ future will go a long way.”
You can read the rest of the story at The NonProfit Times.
Wednesday, January 26, 2011
Social media plus celebrities does not always equal a hit
This is a look back at a story from The NonProfit Times TV Broadcast
The subject of fundraising has become quite an art in recent years with a variety of strategies being employed to elicit the largest levels of support possible. Two things that many Americans increasingly exhibit an interest in are that of celebrity and social media. One might think that in combining these two factors to create a fundraising strategy, that the resultant success would be substantial and impressive. As it turns out, this cannot always be guaranteed to be the case. At the end of the day, it is impossible to predict how the public will respond to a given online marketing strategy.
Alicia Keys and friends earn disappointing results
Recently and online marketing event was organized called Digital sacrifice. It was an event organized by Alicia Keys in aid of the charity she has created called Keep a Child Alive. A number of high profile celebrities joined forces with Keys in an attempt to make a success of this event, including Lady Gaga, Kim Kardashian and Usher. The premise of this event was that these and other celebrities would stay off social media networks until an amount of $1 million was raised. At the end of the day, the star-studded team pulled in disappointing results over a six-day period, with only $450,000 raised.
A billionaire comes to the rescueA pharmaceutical executive by the name of Stewart Rahr injected himself into the equation and pledged the outstanding $550,000, and thereby unleashing the celebrities in question back into the world social media. It just goes to show that there is more often than not no such thing as a sure bet when it comes to fundraising strategies. Nonprofits would do well not to limit their fund-raising activities to innovative digital plans and methods. The key is to think creatively across a broad range of mediums, and not to put all of one's eggs in one basket. Diversification and variety will go a long way towards ensuring the most successful fundraising campaign possible.
The subject of fundraising has become quite an art in recent years with a variety of strategies being employed to elicit the largest levels of support possible. Two things that many Americans increasingly exhibit an interest in are that of celebrity and social media. One might think that in combining these two factors to create a fundraising strategy, that the resultant success would be substantial and impressive. As it turns out, this cannot always be guaranteed to be the case. At the end of the day, it is impossible to predict how the public will respond to a given online marketing strategy.
Alicia Keys and friends earn disappointing results
Recently and online marketing event was organized called Digital sacrifice. It was an event organized by Alicia Keys in aid of the charity she has created called Keep a Child Alive. A number of high profile celebrities joined forces with Keys in an attempt to make a success of this event, including Lady Gaga, Kim Kardashian and Usher. The premise of this event was that these and other celebrities would stay off social media networks until an amount of $1 million was raised. At the end of the day, the star-studded team pulled in disappointing results over a six-day period, with only $450,000 raised.
A billionaire comes to the rescueA pharmaceutical executive by the name of Stewart Rahr injected himself into the equation and pledged the outstanding $550,000, and thereby unleashing the celebrities in question back into the world social media. It just goes to show that there is more often than not no such thing as a sure bet when it comes to fundraising strategies. Nonprofits would do well not to limit their fund-raising activities to innovative digital plans and methods. The key is to think creatively across a broad range of mediums, and not to put all of one's eggs in one basket. Diversification and variety will go a long way towards ensuring the most successful fundraising campaign possible.
Monday, January 17, 2011
Celebrities Stepping Up To The Charitable Plate
The group known as dosomething.org recently released its latest top 10 list, based on people who have made extraordinary contributions to charitable causes during 2010. That is the subject matter of this video that sheds light on the increasing amount of charitable efforts undertaken by a variety of celebrities. Lady Gaga topped the list at the number one spot for her involvement in gay rights and her call for the end of the 'Don't Ask, Don't Tell' policy. Lady Gaga has been actively involved in a variety of other charities, channeling the proceeds from her involvement to HIV and AIDS research and care programs.
The list goes on
A number of other well known personalities embraced personal involvement in charitable endeavors in 2010. Alicia Keys took the 2nd spot on the list for her work with her 'Keep A Child Alive' campaign focused on providing support for HIV and AIDS victims around the world. Providing support and encouragement for victims of floods was what earned singer Taylor Swift the number three spot on the list, a cause that she has donated half a million dollars towards. A focus on the tragic and urgent issue of child sex trafficking was what earned Ashton Kutcher and Demi Moore the number four spot on the list.
Other individuals who made the dosomething.org top 10 list were Matt Damon for his efforts to bring clean drinking water and sanitation infrastructures to the Third World. Leonardo DiCaprio made a significant contribution in 2010 towards saving endangered tigers, and was also involved in raising awareness regarding global warming and other environmental issues. Justin Bieber is another celebrity who made the list as a result of his charitable fundraising efforts. Be sure to view the video to see what good work some of your favorite celebrities have been involved in.
The list goes on
A number of other well known personalities embraced personal involvement in charitable endeavors in 2010. Alicia Keys took the 2nd spot on the list for her work with her 'Keep A Child Alive' campaign focused on providing support for HIV and AIDS victims around the world. Providing support and encouragement for victims of floods was what earned singer Taylor Swift the number three spot on the list, a cause that she has donated half a million dollars towards. A focus on the tragic and urgent issue of child sex trafficking was what earned Ashton Kutcher and Demi Moore the number four spot on the list.
Other individuals who made the dosomething.org top 10 list were Matt Damon for his efforts to bring clean drinking water and sanitation infrastructures to the Third World. Leonardo DiCaprio made a significant contribution in 2010 towards saving endangered tigers, and was also involved in raising awareness regarding global warming and other environmental issues. Justin Bieber is another celebrity who made the list as a result of his charitable fundraising efforts. Be sure to view the video to see what good work some of your favorite celebrities have been involved in.
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