The Winter 2013 (2) Edition Of Exempt Magazine

The new issue of our sister publication, Exempt Magazine, is now online for our readers to enjoy. Here's a look at some of the stories you can find within the pages of the Winter 2013 edition.

Articles

• Joint Costs And Social Media: Dennis Morrone and Priti Singh write about how social media has become an effective tool for nonprofits to raise awareness, change public attitudes and behaviors toward a social issue, attract donors, educate chosen constituents and publicize programmatic successes.
• Nonprofit Trademark: Protect Your Fundraising Brand: With the daily barrage of information competing for your donors’ attention, how does your fundraising campaign stand out and get noticed? Many nonprofits don’t realize that their “brand” is one of the most valuable assets.

Column:

• Minimize Your Risk When Allowing User-Generated Content On Social Media: Allowance of user-generated content on social media pages controlled or operated by a nonprofit can raise a number of potential legal risks and liability issues, which are due in large part to the fact that the nonprofit might not have complete control over what a third party posts or displays.