Webinar: Can Nonprofits Raise Money With Social Media?

It's the age-old question for nonprofits: Can you raise money using social media? While studies done over the last three years show that the answer is generally "no," that doesn't mean organizations should abandon ship.

The NonProfit Times, in partnership with the Nonprofit Technology Network (NTEN), is proud to present "Can Nonprofits Raise Money With Social Media?" This webinar, which is happening on October 25th at 1:00 p.m. EST, will show how social media is a great way to deepen relationships with your community and eventually turn them into donors, featuring expert opinions by Allyson Kapin of Rad Campaign, Lindsey Twombley of the Human Rights Campaign, and Danielle Brigida of the National Wildlife Federation.

Here is just some of the information you will take away from this special event:

• Strategies that can help you move from single to multi-channel ways to engage and fundraise;
• A suggestion of tools that help you move agilely in a rapidly changing environment; and,
• Information about future trends to help keep your marketing mix fresh and innovative.

This special premium webinar event puts you directly in conversation with expert panelists. Take advantage of our advance registration discount: purchase your registration at our online store by October 20th to receive the early-bird rate of just $49. Full registration after October 20th will be $69.

Register today at the best rate so your organization can be on top when it comes to social and digital engagement.

Webinar: Social Media, #GivingTuesday and End-of-Year Fundraising

UPDATE: The webinar begins today but it's not too late to register! Sign up today to learn about this important topic.

Every nonprofit wants to be a part of the social media scene. Not only will it increase your organization's visibility, it could potentially lead to an increase in donations. But beware: Being popular on social media doesn't automatically mean you will be seeing improved fundraising.

Join us along with Salsa Labs for "Social Media, #GivingTuesday and End-of-Year Fundraising," a free webinar on September 26 at 2:00 p.m. Roz Lemieux, CEO of Attentive.ly, Drew Bernard, founder and CEO of ActionSprout.com, and Christine Schaefer, VP of Community and Marketing at Salsa Labs, will be speaking about how your organization can turn your social media success into guaranteed donations.

Whether it's on #GivingTuesday or end-of-year fundraising, these three speakers will walk you step-by-step through how even with just a small team and some technology tools you can easily plan, execute and measure to segment and target the right people with the right message at the right time.

This webinar might not be for another three weeks but it's never too early to register. Sign up for free today so you can learn how to turn online popularity into dollars.

Webinar: Catching the Attention of the Smartphone Generation

UPDATE: Missed this webinar? You can view the event in its entirety by clicking here.

Should your organization really care about (and value) a Like, a Tweet, or a share? It may not seem like much right now, but these activities could be worth a fortune in the future.

In partnership with Avectra, The NonProfit Times is pleased to present a free webinar -- "Catching the Attention of the Smartphone Generation" -- on the value of social giving on June 6 at 2:00 p.m. EST. John F. Clese of Avectra, along with Dennis Chyba, president and founder of Adcieo, and Brittany Flower, communications and marketing manager at Susan G. Komen's Maryland affiliate, will discuss how your organization can reach the Millenial generation. Although they aren't in their prime donation years, it doesn't mean they aren't supporting your organization.

Here is some of the things you will learn from this webinar:

• Why your organization's future depends on engaging the next generation of donors known as the Millenials -- a group larger than the influential baby boomers. 
• Strategies to engage Millenials and attract them to your cause. 
• How micro-project fundraising and crowd-contributing are ready-made for the way this generation likes to engage and participate. 
• A case study on how to run a successful peer-to-peer fundraising campaign and leverage peer networks in the new digital giving landscape.

Register today so you can get your organization on the right track for the future.

9 Ways To Measure Nonprofit Data

We live in a society where it's easy to be overwhelmed by data. It seems as if there are statistics about virtually everything, making it hard to figure out which numbers are actually important. Nonprofits are among the groups that are gathering more data  than ever, but not all of them are using the information they gather, or are not using it as well as they can.

Beth Kanter and Katie Delahaye Paine wrote in their book, "Measuring the Networked Nonprofit," that it is more important to evaluate impact than to gather and store numbers. They offered nine suggestions on how organizations can get the most out of the statistics they gather:

• “Likes” on Facebook is not a victory. Social change is a victory. Proper measurement keeps organizations focused on results rather than the tools they use.
• Measurement helps nonprofits understand and improve their social networks. It helps them listen to and engage with constituents.
• Measurement means data for decisions, not for data’s sake. It isn’t numbers to dump on the board’s desk.
• Measurement makes an organization plan for success. Measurement leads to smarter investments and smarter use of those investments.
• Good measurement is good governance. Credible evaluation reports and demonstrations of impact are crucial.
• Data without insight is just trivia.
• Measuring failure is part of the path to success. If an experiment bombs or a great idea isn’t really so great, learn from it, and learn why it happened.
• Incremental success is no failure. Victories often come in baby steps.
• Measurement is valuable at every level of functioning.

Nonprofit Arguments On LinkedIn

UPDATE 2/4: Our first discussion topic is now available. The topic is whether nonprofits should get postal discounts when the USPS is bleeding money.

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LinkedIn is one of the more popular tools for job seekers today, as it allows them to connect with individuals who can help them land a job. Did you know it's also a great place for provocative discussions?

There are literally thousands of groups on LinkedIn on a variety of topics, including the nonprofit sector. The NonProfit Times has such a group, and we want to invite our readers to join our group to participate in some discussions regarding topics in the sector. In the next few weeks or so, we will be posting some of these questions and we want you to be a part of it.

Head over to our LinkedIn page now and join before the fun starts.

6 Ways To Build Your Social Media Audience

Social media has hung around long enough to no longer qualify as the "flavor of the month;" it now qualifies at the "flavor of the last few years and the foreseeable future." Yes, every business and nonprofit want to utilize a social media strategy these days, but there is a catch.

Sites like Facebook or LinkedIn can only be effective for your organization if you have an active audience. The good news is, attracting a few followers can often increase your potential audience exponentially as your friends spread the word to their own networks of friends, etc.

So how do you attract people to “like” your Facebook page, or follow your Twitter feed? Try these tips:

• If you post it, they will come. If you’re launching a new blog or Twitter account, start by posting a few interesting things to show the audience what you hope to gain and that your resources might interest them.
• How do you know what will interest the type of people you’d like to follow you? Ask them. Find a good representative sample of your desired audience and start a discussion with them about what kinds of posts they’d like to read.
• Even with brilliant content, it’s difficult to attract supporters to a site that no one else is following. Ask your staff and other core supporters to follow your tweets, or “like” your Facebook page. Getting them to post comments or reply to your posts can help show an active community.
• Add your social media profile information anywhere your contact information is given. A Facebook or Twitter logo on your website can link people directly to your pages.
• People who already know you are more likely to join your social media communities than strangers, and you can reach people who already support your organization through email, print newsletters and other social media channels.
• Social media is meant to be social. Participating honestly in the online conversation about topics of interest to your organization will build an audience more successfully than any other tip or trick. Post relevant comments that add to the conversation, tweet and retweet the resources other people offer, and watch your follower count grow.

4 Ways For Your Nonprofit To Go Viral

Every nonprofit wants their online content to go viral. It’s practically the Holy Grail of the online world. Of course, something so coveted doesn’t come easy. If you want your content to be the next Internet phenomenon, you are doing to have to do some work.

Whether it's a YouTube video of a recent special event or a blog post about the organization's mission, nonprofits are always looking for ways to enhance the exposure of their content. In "Nonprofit Management 101," Zoetica CEO Beth Kanter wrote that nonprofits need to encourage others to share their work if they want it to go viral. She suggested the following techniques to make this a reality:

• Give permission to share. Tell your audience that you want them to take your content and repurpose, remix, or recreate it. This can be done by using a Creative Commons “Share, Share Alike” license.
• Be explicit. Sometimes people are inspired on their own, but it also helps to reward them for sharing or creating your content. Kanter suggested creating a contest that gives a prize to the user who makes the best use of your content. You’d be amazed at what people will do free stuff.
• Stock the pond. No one likes to be first, so you may need to get staff and other insiders to jumpstart your effort.
• Lift up examples. Encourage and publically recognize people who create content for you. This can be done by highlighting their contribution in a blog post, on your website, or at an event.

Do People Really "Like" Your Facebook Page?

Here's a sobering reminder for you: Just because your nonprofit's Facebook page has a lot of "Likes" doesn't mean people actually like it.

Carie Lewis, director of emerging media at the Humane Society of the United States (HSUS), said at a a session at the recent Nonprofit Technology Conference (NTC) in San Francisco, Calif., that success on Facebook is no longer about how many friends you have. "It's what happens after the 'Like' that matters," she explained.

Lewis went on to present research that revealed an average 90 percent of people who click "Like" never visit the page again, so it's imperative for your organization to come up with reasons for users to want to read your content. As easy as it is to click the "Like" button, it's even easier to click "unlike" or "hide content."

How do you make content more interesting for users? Lewis suggested the following tips:

• Answer everyone.
• Connect with your über-fans.
• Maintain a consistent voice.
• Provide exclusivity.
• Create your own memes.
• Plan it out; but be flexible.
• Don’t be so serious all the time.
• Make real-world events social.
• Use photos and video.
• Show people how their time, money and efforts make a difference.
• Pay attention to feedback.
• Make friends, cross promote.

Things Not To Do On Facebook

Creating a great Facebook page is a lot harder than it sounds. It's easy enough to create an account and keep supporters up-to-date about your organization's mission, but there's more to it than that. To create a truly effective social media presence on Facebook, you should look to the Humane Society of the United States (HSUS).

HSUS has more than 100 pages on its Facebook network, with six full-time staffers and a social media intern dedicated to keeping them updated. If that sounds like a lot of work, it's because it is. That's the kind of effort you need to be successful with the popular social network.

During a session at the annual Nonprofit Technology Conference (NTC), titled “Why I Don’t ‘Like’ You,” Carie Lewis, director of emerging media at HSUS, offered some suggestions about nonprofit should not do on Facebook:

• Post too much or too little.
• Only talk about yourself. Constituents can see right through it if all you’re doing is self-promotion.
• Post nothing but text, with little or no video or images.
• Sell, sell, sell. If all you do is push your products or ask for donations, it could feel like a used card lot.
• Ignore questions or disable comments. If constituents just wanted to read, they’d go to your website; social networks are social.
• Automate posts. Facebook users might not be on Twitter, so talk to them like Facebook users, sans hashtags.
• Not link to social media from your website.

Building A Social Media Audience

Most every nonprofit out there wants to expand its presence to social media in some form. Whether it's Facebook or Twitter, organizations want their message to be adapted to this medium. Yet no matter how good your content is, a social media strategy will not work without an active audience.

The key to building up an audience for your social platform is to have relevant content. If you write about things on your blog that people want to read, chances are you will attract followers. If you haven't already, start reading about search engine optimization (SEO). This is the process of strategically inserting "keywords" into your blog posts so that major search engines, such as Google, will pick up your posts. Here are some hints on how to best use keywords:

• Insert the keyword that your post is about (i.e., fundraising) into the title of your post.
• Use that same keyword somewhere in the first paragraph.
• Link the keywords you use to the web page where you want to drive traffic (it helps if the URL of that page has the keyword in it).

So that's how you can build an audience for you blogs, but how about your other social media sites? If you are using Twitter, research all the popular "hashtags." Hashtags are one-word phrases that start with the "#" symbol. They typically are at the end of a tweet and are used so that Twitter users who search for that hashtag will easily find your post. For example, The NonProfit Times ends most of its tweets by using #nonprofit. It's useful to use more than one hashtag so you can capture multiple audiences.

The great thing about social media sites is what we like to call the "network effect." You can invite a few of your friends to your brand new Facebook page and quickly grow a bigger audience when they share your posts with their friends. Another thing to keep in mind is that social media is meant to be social. Try to start honest dialogue with your supporters as much as you can -- this is more likely to bring new individuals to your pages, as people like to be involved in a community.

How To Use Flickr For Your Nonprofit

When a nonprofit wants to share photos from a recent event, they tend to turn to Facebook and other social media resources. There's another site out there, however, that can be just as useful for photo sharing.

The site that we are talking about is called Flickr. It has gained popularity in recent years for creating an easy-to-use platform to store all of your photos. It also provides tools that allow you to share these photos with all your followers with just the click of the mouse. Sounds good, but how can you make it work for your nonprofit?

In “Nonprofit Management 101,” Beth Kanter, CEO of Zoetica, listed three examples of how you can use Flickr to tell your story:

• An international organization sends volunteer doctors to developing countries to perform medical services. The impact of their work is documented with photos, which are uploaded to the nonprofit’s private Flickr group. This allows volunteers to exchange photos and related stories and provides an image bank for use on the organization’s website and blog.
• An environmental organization that supports organic farmers had thousands of amazing photographs documenting organic farming techniques. The organization uploaded the photos to Flickr, then enlisted volunteers and members to help organize and share the photos.
• Volunteers and photographers at an animal shelter had taken beautiful photos of the dogs and cats at the facility. The organization uploaded the photos to Flickr and created thank-you cards featuring the pets for their donors.

Build Your Social Media Audience

Social media plays an important role in today's world, especially in business. It's almost unfathomable to find a business that doesn't have a Facebook or Twitter account. It's easy enough to set up your online presence, but it's a little bit harder to get people to listen.

Thankfully, "a little bit harder" doesn't mean "impossible." The nature of social networks means that every follower you get can potentially lead to many more. This is because each person "liking" your page will conceivably tell his/her friends to also follow you. Sounds great, but this is all moot if you can't get many people to care about your page in the first place.

A lot of people using social networking sites tend to over-think it. They try to get too fancy and end up with few followers. In truth, the key to building an audience is to post things that are relevant and useful. What's interesting to your followers? Why not ask them? Before making the first post on your new blog, engage your supporters on what kind of stories they want to read. When you get a good enough sample of answers, start writing about those topics.

Even with brilliant content, it’s difficult to attract supporters to a site that no one else is following. Reach out to your staff and other core supporters of your organization and ask them to follow your tweets, or “like” your Facebook page --and to invite their personal friends.

Having an active community is another good way to get people to show interest. Let's face it -- nobody wants to be a part of a page that has no interaction. Try asking questions to your supporters in addition to sharing links. The whole point of social media is interaction with the audience, and there's no better way to do this than starting a discussion.

The most important thing to remember is to be honest when participating in any of these discussions. There will be things you just can't say, of course, but don't be robotic. People like to know that the individual they are talking to is an actual human being.

An Increase In The Need For Nonprofit Services?

The NonProfit Times reported today that, according to the Internal Revenue Service (IRS), the amount of nonprofits in the U.S. decreased by 18 percent last year. As you probably know very well, a lot of people rely on nonprofits for affordable services, especially in this tough economy.

This news made us wonder whether nonprofits have noticed an increase in demand for their services during the past year. We went to Twitter to find out, and were given the following responses from our followers:

@NonProfitTimes As the economy worsens, the need for services increases. We have been fortunate through these hard times. Hope it continues
— Ctr for Child&Family (@centerforchild) March 27, 2012

@NonProfitTimes Our ToolBanks are seeing their user-ship rise as NPOs use a ToolBank to make more efficient use of service project budgets.
— ToolBank USA (@ToolBankUSA) March 27, 2012

What are your thoughts on this issue? Tweet at us @nonprofittimes or respond in the comments section below. We will update this post with new tweets from our followers.

Live From SXSW

One of the largest entertainment festivals in the country, South By Southwest (SXSW) kicked off last Friday in Austin, Tex. The event is a mecca for music film, and entertainment fans, as well as people interested in hearing about the latest advancements in social media and other technologies. Prominent panel speakers have already taken the stage, including former Vice President Al Gore, Napster founder Sean Parker, and author and scientist Ray Kurzweil.

Amy Sample Ward of NTEN is covering SxSW for The NonProfit Times and will be filing blog posts throughout the event. You can follow her posts for us on our website or click the links below:

• Ambient Location and the Future of the Interface: SXSW Keynote with real implications for Nonprofits
  
• Social Philanthropy: Raising Money on YouTube and Twitter
• Stand with Planned Parenthood: Lessons from Crisis Response Campaigns

We will be posting new articles to the site as they come. Keep an eye on our Live From SXSW Feed for the latest updates.

Nonprofit's Viral Video Draws Attention To Rebel Leader Kony

A now infamous viral video released to YouTube by a nonprofit has sparked a social media campaign to bring an African rebel leader to justice, showing once again the power of viral marketing.

The Wall Street Journal reported today about the nonprofit's viral video "Kony 2012," which spotlights the crimes the leader of the Ugandan rebel group Lord's Resistance Army (LRA) has allegedly perpetrated. Kony is currently wanted by the International Criminal Court for crimes against humanity and war crimes including murder, sexual slavery, and using children as combatants. Invisible Children's video features interviews with Ugandan children, many who are afraid to speak for fear of being captured and killed.

"Kony 2012" (Warning: Graphic content) was first uploaded to YouTube on Monday and, by Thursday afternoon, it already had 44.7 million views and more than 170 related video clips, according to the online measurement firm Visible Measures Corp. The video also reverberated in other areas of social media, with social media analytics firm PeopleBrowsr reporting that Twitter users mentioned Kony 950,000 times. It was sites like Twitter and Facebook that allowed Invisible Children to get people aware of their video in the first place. Invisible Children's campaign also allows participants to directly message specific celebrities and policy makers through their website to encourage them to speak out on the issue. The site includes a wide array of personalities to message, from Lady GaGa to Mitt Romney.

The goal of Invisible Children, which was founded by Jason Russell along with two other filmmakers, is to bring Kony to justice this year. They plan to do this by bringing awareness of his alleged crimes through "Kony 2012" and the Invisible Children Protection Plan. The nonprofit's financial statements show that this program has a five-step strategy that includes creating an early-warning radio network and deploying search and rescue teams.

There are some who question whether this viral marketing campaign is effective. Scott Gilmore, chief executive of NYC-based Peace Dividend Trust, told The Wall Street Journal that while Invisible Children's efforts are commendable, they are ultimately for an effort that didn't need awareness. He also said the efforts won't bring back the children who were already kidnapped by Kony and the LRA. Invisible Children has responded to these types of critiques on their website.

You can read the full story in The Wall Street Journal.

Is Your Nonprofit Pinterest-ing?

Have you ever heard of Pinterest?  If you haven't, it's time to get out from under that comfortable rock you've been living under, because it's the next big social media craze.  So what is it?  It's a pinboard style social photo sharing website.  Users are able to create boards and then decorate them with pictures that best represent their interests.  These photos can either be taken from the web or uploaded from your computer.  Once the picture is up, the user can link it to a website of their choosing.

Although it was launched back in March 2010, Pinterest has only recently gained steam.  As of January 2012, the site had 11.7 million unique visitors, the fastest any site has reached that mark.  It's clear the social networking site has reached the level of "phenomenon" so now the question is how can your nonprofit make use of it?

Mashable, a social media and tech website, recently published an article on the top 10 strategies for nonprofits when using Pinterest.  Here are five of the tips we like the best:

• Know Your Audience: This is the standard rule for other social networking platforms and it still applies to Pinterest.  For example, did you know that of the site's 10 million plus users, 87 percent are women, and the average age spans between 25 and 54.  Keep this information in mind when deciding which pictures you want to pin.
• Get Personal: It's true: People respond better when they think a real human being is behind the scenes of your social network.  Give your pins some life by personalizing your descriptions, and don't be afraid to show some humor from time to time.
• Make It A Team Effort: Social media campaigns are most successful when you get multiple staff members involved.  Mashable gives the example of charity: water.  Sarah Cohen, the communications and development manager at the nonprofit, told the site that one of their recently added boards, "Products We Love," is comprised of the various nonprofit brands that the group's staff admires.
• Fundraise: Pinterest has a feature that makes it extremely easy to raise money.  All you have to do is pin a picture of something (maybe a money jar, a fundraising sign, etc.) and enter the "$" sign and price in the description box.  This will create a banner in your image that will allow users to donate that amount of money into your Pinterest's Gifts tab.
• Highlight Other Nonprofits: Pinterest is a great place to promote your nonprofit but you also don't want to go overboard self-promotion.  Other users get notifications when their pins have been "re-pinned," and this will help you get more followers and, who knows, maybe the nonprofit will re-pin one of your items.

You can read the full article on Mashable.com.  Make sure to visit NPT's Pinterest page, too!

Best Practices For Your Group Text Messaging

Texting: All the cool kids are doing it.  Is your nonprofit one of them?

Sending text messages to your supporters is a good way to alert them to news or other information.  There aren't too many people who don't carry a cell phone with them, so chances are they are going to receive your message instantly.  Before you start sending your group text messages, though, it's important to listen to some sage advice.

In her book "Social Media For Good," Heather Mansfield went over some best practices for group text messaging:

• Add a "Subscribe to Receive Text Alerts!" button on your website, blog, newsletters, social media sites, and other materials.  This will help with your visibility.
• On a related note, have your text-to-subscribe keyword and short pitch code to your Twitter background.
• Your text messages should be timely and relevant to current events.  For example, text donations played a large role in raising money for the Haiti earthquake in 2010.
• Mix up your messages by sending both information and call-to-action alerts.  People don't want to receive too much of the same thing.
• Send periodic text messages to remind supporters that they can text to give or donate online.  But remember not to overload them with these types of messages.
• Speaking of which, you shouldn't send more than two or three text messages a month.  These things cost money, ya know.
• If you have a mobile website (and you should), link to it in your messages.
• Use a service like bit.ly to track click-through rates from the links in your texts.  This will give you a better idea of the effectiveness of your campaign.

For more tips like this, check our Management Tips page.

Status Update Ideas For Facebook

Facebook, Facebook, Facebook.  It's what all the cool kids are talking about these days.  Anybody who's anybody has one.

In all seriousness, having a social media presence is pretty important these days, especially for nonprofits.  Not only can you find new supporters you might not have otherwise reached, it also is a place where your followers can converse, and get the latest updates on your mission.  Since Facebook is the big kahuna of social networking sites, it's important that it provides maximum engagement for your supporters.  One of the best ways to do this is to write great status updates.  In her book Social Media For Good, Heather Mansfield provides five ideas for status updates:

• Success Stories: Supporters like to know that the dollars they are contributing are going towards successful causes.  Fill them in on how their contributions are helping to fund successful programs.
• Photos: We live in a visual culture.  Post photos directly to Facebook of your organization's latest events or just show people what your office looks like.
• Videos: Videos are also an effective visual tool for your Facebook.  Try sharing a new one at least two or three times a month.
• Breaking News: The great thing about social media is it allows you to communicate with your followers instantly.  When something big happens, take advantage of this by letting people know.  The news can be summarized in a few sentences for your status update.
• Call To Action: Have a fundraising campaign coming up?  Use your Facebook status to get your followers to participate.  You can also do this for petitions or other special events.

How To Find New Donors Through Twitter

The rise of social media has given nonprofits another option to attract new donors.  Yet with so many of these websites out there, it can be hard to figure out which one is best to use.  Of all the options out there, Twitter presents an intriguing choice.  It's simple to set up and, if used properly, can quickly spread the word about your mission.

Our own Sam Fanburg attended the 2011 National Catholic Development Conference (NCDC) back in September.  One of the many speakers he listened to was Eric Streiff, senior vice president at Douglas Shaw & Associates.  He explained how to best use Twitter to cultivate new donors:

* Engage -- Twitter can be great to gather information about what donors believe. Use the services to cultivate donors, prospects and friends.

* Pay Attention -- Spend time looking at what other people are talking about. Twitter is a place to create online buzz and tweets and re-tweets can help garner more supporters.

* Utilize Hashtags -- Use hashtags to try to get your cause to trend, or capitalize on other popular hashtags if they pertain to your organization. This is a very noisy, limited platform. Getting your organization noticed takes a lot of time and energy.

* SPAM -- Do not just send people endless tweets. As easy as it can be to cultivate and advocate, it is just as easy to turn someone off to your causes.

Nonprofit Fundraising Tips

Ever hear of Squidoo?  It's a site that allows you to create pages on a given subject.  The NonProfit Times has just created a Squidoo page that covers the all-important topic of nonprofit fundraising.  The intention of this page is to give nonprofit managers and employees another venue to get free tips to help their organization succeed with all of their fundraising activities.  We already have three articles on there, including one on how to find volunteers for fundraising events.  Let's take a look at an excerpt from that piece:

Nonprofits can raise funds through a variety of different methods. While a large amount of these funds come from direct donations, fundraising events play a large part as well. These events can be concerts, galas, special speaking events, or other large gatherings. These can take a great deal of effort, but that effort is repaid well if it's done properly.


The backbone of a great fundraising event lies in the strength of its volunteers. You are going to want to find individuals who are totally committed to the cause for which the event is raising money. If a volunteer is not enthusiastic about it, they will likely not put as much effort into making sure things go smoothly. That's why it's important to have a solid screening process when picking volunteers. One great suggestion is to create a questionnaire for potential candidates that might include questions like: "How many people are you comfortable working with?" or "What skills are you proficient in?"

Head on over to our Squidoo page (linked at the top of this post) to check out the full article.  You should also check out our other Squidoo Lens that covers nonprofit jobs.