The June 15th Issue of The NonProfit Times was released this week. If you have already subscribed, you probably have received your copy in the mail (or will be soon). In the meantime, here is an excerpt from one of the articles in the issue:
Marketing to Hispanics Is More Than Language
By Samuel J. Fanburg
The March of Dimes (MoD) began a direct response campaign to Hispanic donor prospects in 2006 after recognizing that not only was this a population with formidable purchasing power, but that the organization provided services used by people in the demographic group.
A year later the White Plains, N.Y.-based MoD generated $122,305 by mailing donor acquisition packages to 602,000 Hispanic households and $54,184 by mailing 148,771 renewal packages. After reigning in efforts during the recent recession, Kim Haywood, vice president of direct response fundraising, said the organization has begun discussing implementation of new direct mail packages into the market segment.
Based on 2010 data from the 2010 U.S. Census Bureau, more than half of the growth of the United States population between 2000-2010 was due to an increase in the Hispanic community. The Hispanic population grew 43 percent to 47.7 million people. By 2050, estimates have Hispanics representing 24 percent of the U.S. population and are expected to hit 102.5 million, making roughly one of every four Americans having Hispanic ethnicity.
Purchasing power is expected to triple to $1.5 trillion by 2016, and 33.9 percent of the Hispanic population is younger than age of 18.
MoD began its Hispanic direct mail campaign by first renting lists from popular magazines, such as People en Espanol and Latino Magazine. Starting with a Spanish only website, www.nacersano.org, meaning “born healthy,” MoD tried to cater to the cultural values of Hispanics, according to MoD's Director of Latino Outreach, Lilliam Acosta-Sanchez.
“Using our Spanish language website to specifically reach out to Spanish Latinas, the March of Dimes has really been able build a brand. Hispanics are able to use a site that is not only culturally relevant, but linguistically as well. The content and imagery is also different, in order to meet the needs of women and family,” said Acosta-Sanchez.
To read the rest of this article, as well as some of the others in this issue, head on over to http://www.thenonprofittimes.com/. And if you haven't already, subscribe today!
Friday, June 17, 2011
Thursday, June 16, 2011
Save The Children Picks Miles For CEO
Carolyn Miles will become the next CEO of Save The Children, according to a story just posted on The NonProfit Times website. She will become the first woman CEO in the 80-year history of the organization when she assumes the position on September 1st. Her rise to chief executive comes after it was announced that the current CEO, Charles F. MacCormack, would be stepping down after 18 years. Here is an excerpt from the NPT story:
“Our leadership committee considered many extraordinary candidates for this position during a nationwide search,” said Anne Mulcahy, Save the Children's board chair and former Xerox CEO. “But it soon became very clear to all of us that Carolyn was the right choice to continue our important work on behalf of children in need and to create a new vision for the future. She has an in-depth knowledge of global children's issues, many years of experience in leading large organizations and is highly results driven. But most importantly, she has an authentic passion for our mission, to make lasting change in the lives of the children who need us most.”
Miles joined Save the Children in 1998, as associate vice president for sponsorship and marketing, and was appointed executive vice president and COO in 2004. Previously, she worked for American Express in New York and Hong Kong and was a successful private entrepreneur. She received an M.B.A. from the University of Virginia's Darden School of Business, where she now serves on the Board, and has a B.A. from Bucknell University. Miles is also on the Board of Directors of the Blackbaud Corporation.
“I am thrilled with the Board's decision and honored to be asked to head the organization I believe is making the greatest difference for children and families around the world,” said Miles.
To read the full story, visit NPT's website.
“Our leadership committee considered many extraordinary candidates for this position during a nationwide search,” said Anne Mulcahy, Save the Children's board chair and former Xerox CEO. “But it soon became very clear to all of us that Carolyn was the right choice to continue our important work on behalf of children in need and to create a new vision for the future. She has an in-depth knowledge of global children's issues, many years of experience in leading large organizations and is highly results driven. But most importantly, she has an authentic passion for our mission, to make lasting change in the lives of the children who need us most.”
Miles joined Save the Children in 1998, as associate vice president for sponsorship and marketing, and was appointed executive vice president and COO in 2004. Previously, she worked for American Express in New York and Hong Kong and was a successful private entrepreneur. She received an M.B.A. from the University of Virginia's Darden School of Business, where she now serves on the Board, and has a B.A. from Bucknell University. Miles is also on the Board of Directors of the Blackbaud Corporation.
“I am thrilled with the Board's decision and honored to be asked to head the organization I believe is making the greatest difference for children and families around the world,” said Miles.
To read the full story, visit NPT's website.
7 Tips to Confront "Poor Performers"
Nothing is certain but death and taxes. You can add below average employees to that list.
As a nonprofit manager, you are always going to have to handle less than ideal employees. It's simply a fact of life. How you confront these individuals can determine how successful your organization can be. It would seem there are only two ways to deal with these types of workers: You can avoid a potentially messy confrontation and hope they improve. Or, you can meet with the problematic employee and tell them to shape up or ship out. In his book How to Lead by THE BOOK, Dave Anderson (founder of The Matthew 25:35 Foundation) says there is actually a middle ground. By combining gentleness with firmness, a strong nonprofit manager can approach these "poor performers" in a way that will get them to perform better without making a scene. He lists 7 ways to get the most out of these confrontations:
As a nonprofit manager, you are always going to have to handle less than ideal employees. It's simply a fact of life. How you confront these individuals can determine how successful your organization can be. It would seem there are only two ways to deal with these types of workers: You can avoid a potentially messy confrontation and hope they improve. Or, you can meet with the problematic employee and tell them to shape up or ship out. In his book How to Lead by THE BOOK, Dave Anderson (founder of The Matthew 25:35 Foundation) says there is actually a middle ground. By combining gentleness with firmness, a strong nonprofit manager can approach these "poor performers" in a way that will get them to perform better without making a scene. He lists 7 ways to get the most out of these confrontations:
- Confront with class: Anderson urges respect when confronting problematic employees. Keeping that in mind, it is best to discuss problems with poor performers in private rather than bringing up the problems in front of their colleagues. Making a mistake is embarrassing enough without it having to be revealed to everyone in the office.
- Nix favoritism: Top performers are another constant for any nonprofit organization. But just because this individual hits the proverbial home run 99% of the time doesn't mean you should be cutting them slack if they happen to strike out once or twice. This will severely undermine the culture of your organization, as well as your credibility as a manager.
- Make sure the correction fits the "crime": Poor performers should be punished appropriately for whatever mistake they made. If it was only a small error, there is no need to institute harsh penalties for them. Anderson lists problems that stem from poor attitude, a lack of respect for the values of the company, or an overly inflated ego as issues that must be corrected most forcibly.
- Beware of committing a false kindness: Never try to forgo confrontational talk by just giving positive reinforcement. You might think this will help them perform better, but according to Anderson you are actually showing a lack of caring. He says that you should confront these problems before they get too big. This will help to teach employees that their leader cares about how work is conducted in the organization.
- Choose your battles wisely: A strong nonprofit leader will be able to know when a response is needed rather than a rebuke. Anderson uses the example of a mostly reliable employee coming in late one day. Instead of yelling at this employee, he suggests inquiring with them whether everything is all right. Tardiness from a repeat offender, on the other hand, would warrant a much different response.
- Follow up with follow-through: Always offer advice and encouragement after your initial confrontation with a poor performer. Failing to do this will leave the employee with no knowledge of what they need to do to improve. As Anderson says, it's like going to a doctor for a diagnosis and then refusing to take the prescribed medicine.
- Don't dig up the past: As tempting as it may be, you should never bring up past mistakes to poor performers. It does no good to live in the past. What's important is to correct the current problem, and bringing up dirty laundry won't help that.
Wednesday, June 15, 2011
NPTtv Summary: Tax Policy Hurts Charity, Says CBO
New findings by the Congressional Budget Office suggest that potential changes in the federal tax code could leave a huge mark on the nonprofit sector.
The CBO says that adding a contribution floor would reduce the total federal tax subsidy, as well as donations to charity. The reduction in the subsidy would lead to an increase of government revenue larger than the reduction of giving, whether measured in dollars or a percentage change. Introducing a floor would continue to provide a tax incentive for giving above its level. At the same time, it might reduce the tax subsidy for donations that people might have made; even without a tax incentive.
Here are some additional findings by the CBO report:
The CBO says that adding a contribution floor would reduce the total federal tax subsidy, as well as donations to charity. The reduction in the subsidy would lead to an increase of government revenue larger than the reduction of giving, whether measured in dollars or a percentage change. Introducing a floor would continue to provide a tax incentive for giving above its level. At the same time, it might reduce the tax subsidy for donations that people might have made; even without a tax incentive.
Here are some additional findings by the CBO report:
- Allowing all taxpayers to claim a deduction for charitable giving would have increased donations in 2006 by $2 billion (or 1%).
- This also would have increased the total tax subsidy by $5.2 billion (or 13%).
- Combining a deduction for all taxpayers with a contribution floor could increase donations and decrease the tax subsidy.
NPTtv Summary: Kids Serve Founder Charged in Child Porn Case
The director of a San Francisco-based arts group faces jail time for allegedly possessing child pornography.
After The FBI traced suspicious online activity coming from the house of Anthony Josef Norris, who founded Kids Serve Youth Murals more than a decade ago, they decided to investigate further. This lead them to discover 600 explicit images of children. Norris faces a maximum jail sentence of 10 years. He was released from prison after posting a $200,000 bond. He may be in for even bigger trouble, however, as investigators work to determine if any of the children involved with Kids Serve were harmed by Norris.
The fall out from these revelations have hit Kids Serve very hard. The city of San Francisco, which had already given $53,000 to the organization this year, has suspended all further funding for Kids Serve. The organization’s website has also been shut down.
After The FBI traced suspicious online activity coming from the house of Anthony Josef Norris, who founded Kids Serve Youth Murals more than a decade ago, they decided to investigate further. This lead them to discover 600 explicit images of children. Norris faces a maximum jail sentence of 10 years. He was released from prison after posting a $200,000 bond. He may be in for even bigger trouble, however, as investigators work to determine if any of the children involved with Kids Serve were harmed by Norris.
The fall out from these revelations have hit Kids Serve very hard. The city of San Francisco, which had already given $53,000 to the organization this year, has suspended all further funding for Kids Serve. The organization’s website has also been shut down.
NPTtv Summary: Homelessness Gets Slam Dunked
An NBA superstar is bring his game into the philanthropic court.
The Los Angeles Laker's Kobe Bryant has launched the Kobe and Vanessa Bryant Family Foundation, which aims to help the homeless in LA.
Bryant made the announcement at a news conference at My Friends Place, a nonprofit resource center that offers free emergency services to about 1,600 homeless people a year. The goal for the new charity is to provide permanent housing and career/educational resources for the homeless.
If you would like to learn more about Kobe's charity, visit it's website at http://kvbff.org/.
The Los Angeles Laker's Kobe Bryant has launched the Kobe and Vanessa Bryant Family Foundation, which aims to help the homeless in LA.
Bryant made the announcement at a news conference at My Friends Place, a nonprofit resource center that offers free emergency services to about 1,600 homeless people a year. The goal for the new charity is to provide permanent housing and career/educational resources for the homeless.
If you would like to learn more about Kobe's charity, visit it's website at http://kvbff.org/.
NPTtv Summary: Reel Grrls Dumps Comcast
Reel Grrls, a Seattle-based nonprofit that teaches film production and media literacy to teenagers, is parting ways with Comcast after a dispute over a tweet.
The trouble all started when the organization sent out a message on Twitter that questioned Comcast’s hiring of former FCC chairwoman Meridith Atwell Baker. The following day, a VP at the cable company told Reel Grrls they could no longer give them an $18,000 grant to support a summer film program. After some media backlash, Comcast publicly apologized. They said the executive was not acting under company policy and offered to continue their funding of Reel Grrls.
It would appear the apology came too late. The nonprofit has since rejected Comcast’s offer. So how will they cover the costs of their summer program? A little online fundraising. They recently e-mailed their supporters with a video asking them to donate to cover the cost of the program. Within two weeks, the campaign raised $24,000 from 600 individual donors. Nearly all of these were new donors.
The trouble all started when the organization sent out a message on Twitter that questioned Comcast’s hiring of former FCC chairwoman Meridith Atwell Baker. The following day, a VP at the cable company told Reel Grrls they could no longer give them an $18,000 grant to support a summer film program. After some media backlash, Comcast publicly apologized. They said the executive was not acting under company policy and offered to continue their funding of Reel Grrls.
It would appear the apology came too late. The nonprofit has since rejected Comcast’s offer. So how will they cover the costs of their summer program? A little online fundraising. They recently e-mailed their supporters with a video asking them to donate to cover the cost of the program. Within two weeks, the campaign raised $24,000 from 600 individual donors. Nearly all of these were new donors.
New NPTtv Webcast Now Available
The newest webcast of The NonProfit Times TV is now up. Here are the stories in this episode:
- Girls Dump Corporate Funder: Reel Grrls gets rid of its corporate sponsor.
- Kobe Dunks Homelessness: Basketball star opens new philanthropic effort.
- Founder Charged in Child Porn Case: Founder of a kids’ arts group charged in child porn case.
- Corporate Donations and Your Organization: With all of the hoopla corporations make about their gifts to charity, you’d think it’s a lot of money. It isn’t.
- Tax Policy Hurts Charity: Congressional Budget Office analysis of giving.
Friday, June 10, 2011
The NonProfit Times at Fundraising Day New York
Today is Fundraising Day New York, and The NonProfit Times is attending! If you are at the event, come visit us at booth 413 to sign up for a free subscription. You can also enter to win a free iPod Nano. We'd love to see you there, so stop by!
Thursday, June 9, 2011
Site Change
You may have noticed that the homepage for The NonProfit Times has changed. That's because we just completed a re-design of the site. Although going to the old address will re-direct you for now, we recommend that you update your bookmarks. The new web site is located at http://www.thenonprofittimes.com/. Enjoy the new site! We will have more on it later.
Tuesday, June 7, 2011
Disaster Cooperation Keys National Volunteering Conference
Paul Clolery, editor-in-chief of The NonProfit Times, went down to New Orleans to cover this year's National Conference on Volunteering and Service, which is hosted by the Corporation for National and Community Service (CNCS). We just posted an article he sent in about the event. Here's an excerpt from it:
Republican pundit Mary Matalin yesterday referred to her husband, Democratic pundit James Carville, as “my service project.” For his part, Carville said New Orleans without music “might as well be Atlanta,” not that there's anything wrong with Atlanta.
The duo moved their family from the Washington, D.C., area to Carville's native New Orleans three years ago. They talked about that decision and the rebuilding of the hurricane ravaged city during the opening general session of the National Conference on Volunteering and Service (NCVS). She is originally from Calumet City , Ill., but came to love New Orleans.
More than 4,000 people involved in various aspects on public service and volunteerism are attending the conference, which runs through Wednesday. They took on 25 service projects around the city prior to the conference officially opening on Monday. The event is convened by the Points of Light Institute and the Corporation for National and Community Service (CNCS).
If the unlikely pair of Matalin and Carville can make a marriage work, then cooperation of federal, state and local governments and the nonprofit sector should be a breeze. But, it isn't. There are turf wars, varying skills levels and often a lack of management during a disaster recovery operation.
You can read the whole article by visiting our website.
Republican pundit Mary Matalin yesterday referred to her husband, Democratic pundit James Carville, as “my service project.” For his part, Carville said New Orleans without music “might as well be Atlanta,” not that there's anything wrong with Atlanta.
The duo moved their family from the Washington, D.C., area to Carville's native New Orleans three years ago. They talked about that decision and the rebuilding of the hurricane ravaged city during the opening general session of the National Conference on Volunteering and Service (NCVS). She is originally from Calumet City , Ill., but came to love New Orleans.
More than 4,000 people involved in various aspects on public service and volunteerism are attending the conference, which runs through Wednesday. They took on 25 service projects around the city prior to the conference officially opening on Monday. The event is convened by the Points of Light Institute and the Corporation for National and Community Service (CNCS).
If the unlikely pair of Matalin and Carville can make a marriage work, then cooperation of federal, state and local governments and the nonprofit sector should be a breeze. But, it isn't. There are turf wars, varying skills levels and often a lack of management during a disaster recovery operation.
You can read the whole article by visiting our website.
Monday, June 6, 2011
NY Public Radio to Buy NJ Radio Stations
Note: This is a summary of a story from another website. Please follow the links in the post if you want to read the full article.
New York Public Radio has announced plans to purchase four radio stations from NJN, the public TV and radio broadcaster in New Jersey, according to a press release on WNYC.org. In the announcement, NJ governor Chris Christie said that the acquistions will allow New York Public Radio to create a new public radio station that will focus on news in New Jersey.
Additionally, New Jersey will turn over the operations and programming of the NJN TV network to WNET/Channel Thirteen, which will be renamed NJTV. Governor Christie said the goal with this move is to end the state's role in public broadcasting. The acquisitions are subject to review by the New Jersey Legislature and approval by the New Jersey Public Broadcasting Authority and the FCC.
You can read the full story at WNYC's website.
New York Public Radio has announced plans to purchase four radio stations from NJN, the public TV and radio broadcaster in New Jersey, according to a press release on WNYC.org. In the announcement, NJ governor Chris Christie said that the acquistions will allow New York Public Radio to create a new public radio station that will focus on news in New Jersey.
Additionally, New Jersey will turn over the operations and programming of the NJN TV network to WNET/Channel Thirteen, which will be renamed NJTV. Governor Christie said the goal with this move is to end the state's role in public broadcasting. The acquisitions are subject to review by the New Jersey Legislature and approval by the New Jersey Public Broadcasting Authority and the FCC.
You can read the full story at WNYC's website.
Friday, June 3, 2011
San Diego Habitat For Humanit Starts Charging Volunteers
Note: This is a summary to a story from an outside news organization. To read the full article, please follow the links in this post.
Channel 10 News San Diego has posted a story on its website about how volunteer groups of five or more people are being charged $100 per person to do work for Habitat for Humanity. The article cites many frustrated volunteers who have vowed never to volunteer for the group again because of the new policy. The new rule was put into place out of a need to find new ways to get funding. And although volunteers are unhappy with it, Habitat says it has seen a surge in corporate donations since instituting it.
If you are interested in reading the full story, visit Channel 10 News San Diego's website.
Channel 10 News San Diego has posted a story on its website about how volunteer groups of five or more people are being charged $100 per person to do work for Habitat for Humanity. The article cites many frustrated volunteers who have vowed never to volunteer for the group again because of the new policy. The new rule was put into place out of a need to find new ways to get funding. And although volunteers are unhappy with it, Habitat says it has seen a surge in corporate donations since instituting it.
If you are interested in reading the full story, visit Channel 10 News San Diego's website.
Wednesday, June 1, 2011
Another Nonprofit Executive Caught in Fraud
After the former CEO of the National Center for the Employment of the Disabled, Robert Jones, was sentenced to jail for fraud in March, we now learn that The former office manager for Big Brothers Big Sisters of the Bluegrass in Lexington, KY has pleaded guilty to bank fraud.
According to the US Attorney’s Office, Bendrea Wilson cashed more than $430,000 after issuing 142 fraudulent checks between the years 2008 and 2009. In her guilt plea, she admitted to keeping most of the money and paying smaller amounts to those who cashed the checks.
Committing fraud doesn't come without a huge price, and Wilson will received a tough sentence. She faces up to 30 years in prison, a fine of up to $1 million, and up to five years of supervised release. She was also ordered to make restitution, though none has been made as of this writing.
According to the US Attorney’s Office, Bendrea Wilson cashed more than $430,000 after issuing 142 fraudulent checks between the years 2008 and 2009. In her guilt plea, she admitted to keeping most of the money and paying smaller amounts to those who cashed the checks.
Committing fraud doesn't come without a huge price, and Wilson will received a tough sentence. She faces up to 30 years in prison, a fine of up to $1 million, and up to five years of supervised release. She was also ordered to make restitution, though none has been made as of this writing.
NPTtv Summary: Livestrong Gets a Stadium
Note: This is a summary/reaction to a story from the latest webcast of The NonProfit Times.
Despite allegations by team mates that 7 time Tour De France winner Lance Armstrong used banned performance enhancing drugs, his brand hasn't appeared to suffer much. Want proof? Look no further than Kansas.
Sporting Kansas City (SKC) is set to open its new $200 million Major League Soccer (MLS) stadium in Kansas City with the name Livestrong Sporting Park. The Livestrong Foundation licenced the use of its name on the stadium, and will receive a cut of its revenues without having to pay a dime. Typical MLS naming rights range between 2 and 2 million dollars, so the Foundation got quite a deal here.
To make that deal even sweeter, SKC has guaranteed a donation to the foundation of at least $7.5 million over six years. This money will come from a portion of ticket and concession stand sales to Major League Soccer matches, as well as other stadium events. Overall, The Livestrong Foundation will get between 1.2 and 1.5 million dollars each year.
Despite allegations by team mates that 7 time Tour De France winner Lance Armstrong used banned performance enhancing drugs, his brand hasn't appeared to suffer much. Want proof? Look no further than Kansas.
Sporting Kansas City (SKC) is set to open its new $200 million Major League Soccer (MLS) stadium in Kansas City with the name Livestrong Sporting Park. The Livestrong Foundation licenced the use of its name on the stadium, and will receive a cut of its revenues without having to pay a dime. Typical MLS naming rights range between 2 and 2 million dollars, so the Foundation got quite a deal here.
To make that deal even sweeter, SKC has guaranteed a donation to the foundation of at least $7.5 million over six years. This money will come from a portion of ticket and concession stand sales to Major League Soccer matches, as well as other stadium events. Overall, The Livestrong Foundation will get between 1.2 and 1.5 million dollars each year.
NPTtv Summary: Nonprofit Targets Ronald McDonald
Note: This is a summary/reaction to a story from the latest webcast of The NonProfit Times.
If one nonprofit gets its way, the clown with the big red shoes won't be around much longer.
Corporate Accountability International is turning its sights on Ronald McDonald, the famed mascot of the fast food chain McDonald’s. In an open letter to the company’s CEO, Jim Skinner, the nonprofit expresses concern that the use of the clown mascot in McDonald’s marketing campaigns is helping to promote unhealthy eating among children. Below is an excerpt from that letter:
“We ask that you heed our concern and retire your marketing promotions for food high in salt, fat, sugar, and calories to children, whatever form they take, from Ronald McDonald to toy giveaways. Our children and health care system will benefit from your leadership on this issue.”
Judging from the response from McDonald's, however, it seems that Corporate Accountability will not get their wish:
“We are committed to responsible advertising and take our communications to children very seriously. Ronald is an ambassador for good and delivers important messages to kids on safety, literacy, and balanced, active lifestyles.”
So at least for now, it doesn't appear Ronald McDonald will be leaving TV anytime soon.
If one nonprofit gets its way, the clown with the big red shoes won't be around much longer.
Corporate Accountability International is turning its sights on Ronald McDonald, the famed mascot of the fast food chain McDonald’s. In an open letter to the company’s CEO, Jim Skinner, the nonprofit expresses concern that the use of the clown mascot in McDonald’s marketing campaigns is helping to promote unhealthy eating among children. Below is an excerpt from that letter:
“We ask that you heed our concern and retire your marketing promotions for food high in salt, fat, sugar, and calories to children, whatever form they take, from Ronald McDonald to toy giveaways. Our children and health care system will benefit from your leadership on this issue.”
Judging from the response from McDonald's, however, it seems that Corporate Accountability will not get their wish:
“We are committed to responsible advertising and take our communications to children very seriously. Ronald is an ambassador for good and delivers important messages to kids on safety, literacy, and balanced, active lifestyles.”
So at least for now, it doesn't appear Ronald McDonald will be leaving TV anytime soon.
June 1st NPTtv Webcast Released
We have just released the newest webcast of The NonProfit Times TV! Here are the stories included in this week's episode:
- Another Executive Caught: The former office manager for Big Brothers Big Sisters of the Bluegrass in Lexington, Kentucky has pleaded guilty.
- Ronald McDonald Targeted: Nonprofit ties unhealthy eating to clown.
- Livestrong Brands a Stadium: Despite allegations by team mates that 7 time Tour De France winner Lance Armstrong used banned performance enhancers, a new stadium will open in Kansas City, Kansas with the name of Armstrong’s charity.
Tuesday, May 31, 2011
Robert Velasco II Named Acting CEO at CNCS
You might have heard that Patrick Corvington, more than one year after being appointed, stepped down as CEO of the Corporation for National and Community Service (CNCS). With its annual conference with the Points of Light Institute coming up, President Barack Obama appointed Robert Velasco II as acting CEO. Velasco, who was previously the Chief Operating Officer of CNCS, must now be officially nominated by President Barack Obama. His nomination requires the approval of the U.S. Senate before he could assume his new position. In a messsage to his colleagues at the agency, Corvington had this to say about Velasco:
“Robert has done an outstanding job serving as our Chief Operating Officer, where he has managed agency operations, implemented changes to increase efficiency and accountability, and developed the infrastructure to carry out the Serve America Act and fulfill the President's vision for national service. Since February, Robert has also served as Chief of Program Operations, where he has provided strong leadership to support our thousands of grantees in the field who are delivering high-quality programming to meet local needs.”
Corvington has said that he resigned his position to take another job in the nonprofit sector, though he declined to provide additional details. Velasco will certainly have tough challenges ahead of him, as his rise to acting CEO comes at a time when the CNCS will likely see cuts in revenue because of the federal government's budget crisis.
If you are interested in reading more about this story, check out the article over at The NonProfit Times website.
“Robert has done an outstanding job serving as our Chief Operating Officer, where he has managed agency operations, implemented changes to increase efficiency and accountability, and developed the infrastructure to carry out the Serve America Act and fulfill the President's vision for national service. Since February, Robert has also served as Chief of Program Operations, where he has provided strong leadership to support our thousands of grantees in the field who are delivering high-quality programming to meet local needs.”
Corvington has said that he resigned his position to take another job in the nonprofit sector, though he declined to provide additional details. Velasco will certainly have tough challenges ahead of him, as his rise to acting CEO comes at a time when the CNCS will likely see cuts in revenue because of the federal government's budget crisis.
If you are interested in reading more about this story, check out the article over at The NonProfit Times website.
Study Shows Online-Acquired Donors Switch To Mail, Not Vice-Versa
We hope everyone had a good Memorial Day Weekend! Now that the holiday is over, we are back again and already there is news to share. A new article was just published on The NonProfit Times website that features findings from the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. That report found that the majority of donors do not use multichannel giving for their donations. Instead, they are using direct mail or online as their method of giving. The only donors that do significant multichannel giving are online-acquired donors, and this group has been switching to direct mail in recent years.
This may be somewhat surprising given the popularity of online technology these days, but the report finds that the ability of these online donors to start using direct mail, in addition to their other methods of giving, "significantly boosts the retention and long-term value of this group" beyond what it would be if they used only the online method of giving. Here are some other findings of the donorCentrics Report:
This may be somewhat surprising given the popularity of online technology these days, but the report finds that the ability of these online donors to start using direct mail, in addition to their other methods of giving, "significantly boosts the retention and long-term value of this group" beyond what it would be if they used only the online method of giving. Here are some other findings of the donorCentrics Report:
- Online-acquired donors are significantly younger and tend to have higher household incomes than mail-acquired donors.
- Online-acquired donors tend to give much larger gifts than mail-acquired donors.
- However, online-acquired donors tend to have slightly lower retention rates than mail-acquired donors.
- Multichannel giving is not ubiquitous. The majority of multichannel donors are those who are acquired online and then subsequently start giving direct mail gifts. This is the only situation in which there are significant numbers of cross-channel donors across all organizations.
- Every year, large proportions of online-acquired donors switch from online giving to offline sources -- primarily to direct mail. The reverse is not true, however; only a tiny percentage of mail-acquired donors give online in later years.
- For the large direct marketing organizations participating in the online benchmarking groups, the majority of gifts are still received through direct mail.
Thursday, May 26, 2011
Reminder: Complete The NonProfit Times' 2011 Salary and Benefits Survey
It's hard to believe, but by the end of next week, we will be in the month of June.. Not only does that mean we are getting closer to summer, but it has another significance as well: It is the month that the 2011 Salary and Benefits Surveys must be completed by. Specifically, all surveys must be submitted by June 15th. If you haven't yet completed yours, it's time to finish it up before the deadline passes. If you haven't yet started the survey, here are some reasons to begin:
* Convenient and flexible survey completion – Complete the online survey questionnaire at your own pace and schedule.
* Comprehensive job coverage – The survey collects base salary and bonus pay information on more than 300 nonprofit specific positions.
* Easy and accurate position matching – Match the positions within your organization to the survey using the intuitive job family groupings and position job descriptions.
* Ongoing assistance whenever you need it- Contact us by phone or email if you need help completing the survey, or use the handy online resources for instant results.
* Complete information about benefits practices – The survey gathers information about benefit offerings, costs, eligibility and employee participation for 94 employee benefits from health insurance to retirement plans.
* Organizational profile information – The questionnaire collects data on budget size, employee turnover, salary increases, employee tenure, staffing levels, geographic location, field of work, and number of employees.
Results of the survey will be delivered to participants by August 2011. So what are you waiting for? Have your nonprofit be a part of this year's salary survey today!
* Convenient and flexible survey completion – Complete the online survey questionnaire at your own pace and schedule.
* Comprehensive job coverage – The survey collects base salary and bonus pay information on more than 300 nonprofit specific positions.
* Easy and accurate position matching – Match the positions within your organization to the survey using the intuitive job family groupings and position job descriptions.
* Ongoing assistance whenever you need it- Contact us by phone or email if you need help completing the survey, or use the handy online resources for instant results.
* Complete information about benefits practices – The survey gathers information about benefit offerings, costs, eligibility and employee participation for 94 employee benefits from health insurance to retirement plans.
* Organizational profile information – The questionnaire collects data on budget size, employee turnover, salary increases, employee tenure, staffing levels, geographic location, field of work, and number of employees.
Results of the survey will be delivered to participants by August 2011. So what are you waiting for? Have your nonprofit be a part of this year's salary survey today!
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