Friday, December 7, 2007
When in London...
That wasn't the case at a recent London Fundraiser, where celebrities, including British Actor Nigel Havers (Empire of the Sun) and rugby player Matt "Daws" Dawson, joined 500 others at a West London swimming pool to raise money for charity -- and to break the Guinness world record for the world's largest formal underwater dinner party.
In groups of 20, diners sat down to a NASA-style meal of smoked salmon, crap and hazelnut praline, all jellied so as to not disintegrate in the water. To eat the ice cube-sized portions, explained The Park Club in West London, "...remove the aqua lung from your mouth, pop in the space food from NASA, replace the aqua lung in your mouth and press the button on the aqua lung to purge away the water in your mouth and start breathing again: as simple as that!"
The record-breaking attempt -- the previous record was 100, set in 1991 -- raised more that $400,000 for six charities, including Save the Children, Wooden Spoon, and The Shooting Star Children's Hospice.
- Marla E. Nobles
Thursday, December 6, 2007
Finding a Cure: Fox works to find the cure for Parkinson's Disease
Recommendations from New Orleans to you
Any nonprofit can face a difficult struggle when trying to bring relief to, or even cope with, a site of widespread devastation. The World Wide Web can be an extremely useful resource.
Rick Christ, managing partner of NPAdvisors.com, visited New Orleans. The city is still far from recovery, but Christ offered recommendations for utilizing the Web to stay operational that were presented to New Orleans nonprofits but that could have universal application.
The recommendations are:
- Think cheap and quick. There are plenty of free Web tools, but don't use any that take too long to learn.
- The Web was created for man, not man for the Web. A small nonprofit with no budget or tech staff that is literally digging itself out of the mud needs only to "do" online what produces real and immediate benefits. If there is no short-term gain online, don't do it.
- Get the fundamentals right, forget the rest. Focus on usability, on value to the Web user and on fundraising. Integration is only a problem if you have a lot of data.
- Web must follow mission. Only do online what furthers your mission (this week). If your mission is advocacy, the Web can help. If it is bringing people together, think chat rooms.
- Everyone wants to help. Ask. This can be true primarily along the Gulf Coast, but to an extent it's true among all nonprofits.
Tuesday, December 4, 2007
NPT/Mobile Cause -News on Your Cell Phone
You can now receive alerts every Tuesday, and when new breaks, on your cell phone by sending the word NPTIMES to 85944. Your normal text messages fee will apply.
MobileCause has been in the social sphere for more than 15 years. It is focused on cause and social marketing. It's in-house technology and developers connect to large, world-wide partners that insure everything is best in class.
The NonProfit Times has been a trusted news and comment provider for more than 20 years.
MobileCause utilizes servers in seven locations in the United states and two in Europe. Through this it has a large capacity to sustain large mobile initiatives o the scale of 64 million votes of American Idol. (Most mobile agencies are agency only and do not have in-house technology.) Also, the MobileCause team is filled with people who have Fortune 100 experience in all levels of interactive marketing and cause marketing experience.
When news breaks, you're just a ring tone away from being ahead of the game.
Friday, November 30, 2007
Sex Scandal Clean-up Continues At American Red Cross
By Paul Clolery
The American Red Cross (ARC) is undertaking a forensic audit of money spent by deposed Chief Executive Officer Mark Everson to determine if any of the charity’s money was used inappropriately as he romanced a married female subordinate who is now reportedly pregnant.
Everson, whose salary was $500,000, will receive nothing from the organization in terms of termination pay, said Carrie Martin, an ARC spokesman. “There is no severance package. The board has offered Mr. Everson a contribution (under $10K) to assist with medical insurance costs,” Martin responded via email to questions from The NonProfit Times.
The organization just started the review, according to sources. “The board members are livid,” said one ARC staffer with direct knowledge of the situation. “If he spent a dime, or bought a dinner, they are going to want it back.”According to Martin, “As a matter of due diligence, the Red Cross has been reviewing sources that may potentially unearth evidence of financial or other impropriety. No evidence to suggest this has been found. … Therefore, we cannot speculate as to what actions the organization would take if any were found.”
Everson, 53, married with two adopted children, resigned Nov. 27 during a conference call with the ARC board. He had been on the job just six months. A senior staff member brought the situation to the board nine days earlier. The investigation was not initiated because of a complaint from the female subordinate.
Click Here to Read Complete Article...
Thursday, November 29, 2007
5 reasons YOU should be on the "tube"
- Video is more important than ever and it's here to stay. As the Web and television come together, your Web site is becoming a channel and the need to have engaging video content is becoming an organizational imperative. Imagine being given television time and using it to put up a PDF.
- There are so many ways to use video these days, that the "Dinner Video" model no longer makes sense. Instead, document what your organization does on a regular basis, and make sure to check the calendar so you don't miss the most interesting moments. Create a library of content, which you can go back and reuse and repurpose over time. As this library grows, so do your story options.
- Not everything has to be done professionally. Depending on your organization, staffing and interest, a certain level of self-sufficiency can be brought in-house. The model now is that you still do the high-value post-production, but that organizations will be more nimble in both gathering new material and in getting certain pieces out the door quickly.
- YouTube is important. But counting views is not usually a nonprofit's goal. Lots of views on YouTube don't necessarily translate into clicks, emails or donations. In fact, they usually don't. That might change with YouTube's Nonprofit Program, but that's yet to be seen.
- It is very early in terms of direct response Internet video. There aren't good metrics yet on where/how this works well. So for now, the main focus is on video as engaging content that complements campaigns and works well in a social networking context.
Tuesday, November 27, 2007
Keep Your Writing Readable On The Web
Considering people's ever-shortening attention spans and given the shocking lack of grammar taught in public schools, it's important to keep your writing straightforward to keep your readers on track. I didn't do such a great job in that first sentence. We'll have to see if I can reign in my verbose tendencies.
This item post is really to provide some top tips for writing for the Web. There are a few quirks when writing for the Web that are important to keep in mind.
- Consider your audience. You have people of all backgrounds and experiences surfing as equals. To accommodate this wide-spread audience, you're going to want to write at about a ninth grade reading level or less. Newspapers generally follow this principle. They want their work to be as accessible as possible and so should you.
- Think about attention span. (again) As we continue on in our sound-byte driven, media overload world, people's attention spans seem to shrink at a rate equivalent to the speed with which new toys for them to play with are developed. Not to be cynical or anything. What I'm trying to say is that you need to get to your point quickly. If you don't capture attention quickly, your reader might surf on.
- Think about the mechanics of reading on screen. Depending on the machine a person is using, the screen size and thus the amount of text seen can vary widely. This is one of the reasons that long Faulkner-esque paragraphs don't work well. Also, it's really hard to follow visually as you scroll. Keep paragraphs shorter with a decent amount of space in between them.
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Jamie Holaday is the internal communications coordinator at Blackbaud. Her email is Jamie.holaday@blackbaud.com
***
This article is from NPT TechnoBuzz, a publication of The NonProfit Times. Subscribe to NPT TechnoBuzz or any of our other enewsletters and get the latest nonprofit news and stories delivered to your inbox.
Monday, November 26, 2007
It's never too late to get started
Viken D. Mikaelian, president of VirtualGiving, Inc. in Valley Forge, Pa., suggests getting down to business: Go into the office on a Saturday and start planning. But don't make a dramatic announcement to your boss on Monday morning. Play it cool and don't make him/her nervous, just highlight the fact that "everybody else is grabbing these gifts, it's time we got in line too."
Start with thanking those donors who already have put your organization in their will.
Mikaelian, who led a session on marketing planned giving programs during this year's National Conference on Planned Giving conference in Grapevine, Texas, recommends drafting a letter about how important the endowment is to your organization -- "not bequests, not planned gifts, but the endowment." Here are elements of the letter:
- Be sure to include specifics about dollar amounts, who's investing it, and how it helps your organization reach its goals every year. A board member or CEO should sign the letter and mail it to everyone who has given $100 or more for the past three years.
- Create a tag line to every annual-fund acknowledgement, such as, "Make a gift that costs nothing during your lifetime."
- During some down time, schedule a letter to consistent donors asking them if they have included your nonprofit in their wills, and including sample bequest language if they want to do so now.
This article is from NPT Weekly eNewsletter, a publication of The NonProfit Times. Subscribe to NPT Weekly or any of our other enewsletters and get the latest nonprofit news and stories delivered to your inbox.
Tuesday, November 20, 2007
Getting good at finding funds
At a fundraising conference earlier this year, Don Crocker, CEO of the Support Center for Nonprofit Management, suggested ways to help your board be more successful when it comes to fundraising. The New York City-based center offers consulting, transition management and training for nonprofits and philanthropic organizations.
Crocker presented a sample description of the duties of a nonprofit's Board Development Committee:
- Ensure the board and staff create a vision of the organization's financial future and understand the financial implications for fundraising and financial development.
- Codify the short- and long-term funding imperatives of the organization with the help of the full board and executive director.
- Research approaches used by similar nonprofits to meet their goals and present them to the board.
- Coordinate role-playing opportunities and training for board members on such approaches to fundraising as corporate solicitation, foundation giving, proposal development, etc., as appropriate to the situation.
- Involve the entire board in fundraising and organize fundraising activities that take into consideration each board member's unique talents.
- Review progress on fundraising goals and motivate board members in their fundraising efforts.
- Make personal donations and ensure that fellow board members do as well.
- Identify, cultivate and enlist community leaders to serve on the development committee.
This article is from NPT Weekly eNewsletter, a publication of The NonProfit Times. Subscribe to NPT Weekly or any of our other enewsletters and get the latest nonprofit news and stories delivered to your inbox.
Thursday, November 8, 2007
Nonprofits' Data Breached Yet Again In Software Attack
Salesforce.com is the second software vendor to nonprofits this week to announce a data breach. The firm alerted its clients of phishing attempts and the security breach. The most recent phishing attempts included malware, software that secretly installs viruses or key loggers.
Salesforce.com sent security alerts to customers regarding two recent phishing emails: one titled "FTC" on Oct. 29 and the other "We want to make a order with..." on Nov. 6. The San Francisco-based company refused comment, except for a letter to clients that indicated “a rise in phishing attempts directed at salesforce.com customers over the past few months. The firm has more than 30,000 clients, fewer than 10 percent of which are nonprofits. The firm offers small organizations licenses for up to 10 users at no cost.
The announcement came three days after Convio announced it had a security breach with at least 92 clients, as previously reported on http://www.nptimes.com/.
“When we first saw signs of this sudden rise, we conducted a thorough analysis,” according to the salesforce.com announcement....
Click Here to Read Complete Article...
Tuesday, November 6, 2007
92 Convio Clients Hit In Security Breach
Where fraud is occurring at nonprofits
It is a sad fact that fraud has taken place at nonprofit organizations, just as it has out in the for-profit and bureaucratic world.
At the American Institute of Certified Public Accountants Not-For-Profit Industry Conference, Gerard M. Zack, president of Zack Accounting and Consulting and founder of the Nonprofit Resource Center Inc., outlined the recent trends that are showing up in nonprofit fraud.
According to Zack, a 2006 study showed that private companies had 36.9 percent of fraud cases, public companies 31.7 percent, government agencies 17.6 percent and nonprofits 13.9 percent. The median loss was $100,000.
He noted that while traditional check tampering and disbursements continue to be prevalent, certain varieties within those areas have become apparent.
They are:
- A significant increase in cases involving corruption, including kickbacks, bribes and undisclosed conflicts of interest;
- An increase in cases involving electronic access to or theft of data, sometimes while employees are working off site, hacking into networks, etc.;
- An increase in external attempts at check tampering and electronictransfers from NPO accounts;
- An increase in cases in which a nonprofit is held liable for fraudsperpetrated by its employees or agents against others; for example, an employee steals credit card information of a member of the organization; and,
- An increase in the use of sham or impersonator charities.
This article is from NPT Weekly eNewsletter, a publication of The NonProfit Times. Subscribe to NPT Weekly or any of our other enewsletters and get the latest nonprofit news and stories delivered to your inbox.
Friday, November 2, 2007
Protecting your domain name and identity
One option is to not let the domain expire at all. If it is done, however, you can take steps to rescue it. Here are some things to think about:
- There are more than 200 registrars to choose from, so do your homework. The Internet Corporation for Assigned Names and Numbers (ICANN) must accredit all registrants.
- Verify that you or an authorized representative of your organization has been selected as the registrant. Go to WHOIS database at the Web site of Public Interest Registry (PIR) and view the name of the registrar, administrative contact and technical contact for your .org domain(s).
- Check that email contact is valid.
- Consolidate .org domains.
- For a national organization, centralize your portfolio of affiliate domain names by giving it to national.
- Register your domain names for the maximum amount of time.
For organizations that unintentionally let their domains expire.
- The redemption grace period that ICANN has put in place provides actual and constructive notice that something's wrong.
- Look up the new owner's information on WHOIS and send a demand letter. Seek the advice of knowledgeable counsel.
- Contact your ISP and alert it of fraud.
- File a proceeding under the Uniform Dispute Resolution Policy.
- File an action in federal court under the Anticybersquatting Act, which is part of the Lanham Act.
Wednesday, October 31, 2007
EXEMPT MAGAZINE IS EXCITED TO ANNOUNCE THE LAUNCH OF ITS REDESIGNED WEBSITE!
So, what's new at www.exemptmagazine.com?
- Ease of navigation. You will be able to get the latest news, view our media kit, subscribe to the magazine, and more. All this and more is easily accessible on our new site.
- Exempt e-newsletter – receive the latest financial news affecting the nonprofit world, delivered right to your e-doorstep! (InBox, actually). The first issue will be sent out the week of December 9. Click here to make sure you are on the list to receive this inaugural issue!
- Exempt Job Board. Are you looking for a financial job in the nonprofit industry, or searching for a few good candidates? The Exempt Job Board will launch in January, but we are taking inquiries now. Click here for more information.
Click here to visit the new Exempt website now!
New Face. New Content. Still the Premier Source For Financial Information In The Nonprofit World
This new website is just another step in the launching of the new Exempt. As mentioned previously, Exempt magazine is getting a complete makeover – new website, new magazine, new e-newsletter, and more!
The next issue of Exempt magazine you receive will have a facelift. Beginning with our December 2007/January 2008 issue, Exempt will have an improved look and feel, but still contain information vital to financial executives in the nonprofit world. If you are unfamiliar with us, now is a great time to learn how you can take advantage of some great advertising opportunities. If you have worked with us in the past, we can’t wait to talk to you about the changes at Exempt and the new opportunities we have to offer. Using a combination of print, electronic, and events, we are on track to quickly becoming the only source you need for reaching your marketing goals.
To learn more about the opportunities Exempt has to offer, click here to download our 2008 Media Kit. For additional questions or to get started, contact Harry Dolan, Publisher at 973-401-0202 x212, harry@exemptmagazine.com
Tuesday, October 30, 2007
Workaholics inebriate everyone in the office
There's being committed to the job, and then there's being a workaholic. It might sound like a polite euphemism for someone who puts maybe a little too much time into work or seems a little too dedicated.
But according to Bryan Robinson, a retired psychology professor, workaholism is an addiction, a serious one that harms not only the addict but also everyone around the person. In fact, it also does a disservice to the group, company or organization to which the workaholic belongs.
Being a workaholic has been linked to sleep disorders, heart attacks and strokes.
In his book "Chained to the Desk," Robinson identifies 12 symptoms that are signs of being a workaholic. While none of these signs alone points to pathology, taken together they indicate a serious problem.
The 12 signs are:
- Rarely delegating or asking for help;
- Showing impatience with others' work;
- Often doing two, three or more tasks at one time;
- Committing to work; biting off more than one can chew;
- Feeling guilty and/or lost when not at work;
- Focusing on results, not the task;
- Focusing on planning, ignoring the here and now;
- Continuing to work after others quit;
- Imposing pressure-filled deadlines;
- Seldom relaxing;
- Attending more to work than to relationships; and,
- Lacking hobbies and social interests.
Thursday, October 25, 2007
$1 Billion In Storm Relief From Foundations, Business
Foundations and corporations in the United States committed more than $1 billion in cash and in-kind giving for relief, recovery and rebuilding in the aftermath of hurricanes Katrina and Rita, according to a report by the Foundation Center.
Contributions by corporate giving programs and corporate foundations accounted for the majority of institutional giving, according to the report, at nearly $520 million or 57 percent of total giving. Moreover, corporate giving focused more on immediate relief, while foundations focused more on recovery and rebuilding.
The report, Giving in the Aftermath of Gulf Coast Hurricanes, is based on an analysis of interviews with 10 of the top 25 independent foundations that responded to the disaster. They include David and Lucile Packard Foundation (Calif.), Ford Foundation (N.Y.), Robert W. Woodruff Foundation (Ga.), Open Society Institute (N.Y.), Bill & Melinda Gates Foundation (Wash.), Robert Wood Johnson Foundation (N.J.), Lilly Endowment (Ind.), Rockefeller Foundation (N.Y.), Charles Stewart Mott Foundation (Mich.), and Walton Family Foundation (Arkansas). Additionally, the report provides a comprehensive record of the resources institutional donors provided.
The overwhelming destruction wrought by hurricanes Katrina and Rita, the failure of the levee system in New Orleans, and the widely criticized government response all served to engage foundations across the country, according to the report.
In fact, of the estimated $6.5 billion (GivingUSA) for the relief effort through June 2007, giving from institutional donors accounted for more than $900 million in cash donations, and more than $100 million in-kind.
Nonprofits Getting A Lease In Second Life

Wednesday, October 24, 2007
Cyber money is just as green
It used to be that only sex generated money on the Web. Well, some nonprofits gone wild have sultry success stories to tell.
The World Wildlife Fund’s ClickReward program, “Miles for the Wild,” raised $23,000 its first year, 1999. Donors received two “ClickMiles” per dollar. The next year, the program was swinging from the trees: $465,000 in online contributions. Sure, there was a one-to-one match for donations of $200 or more that raised $400,000. But, the progress was worth a Tarzan yell.
The Marine Toys for Tots Foundation launched a campaign online that raised more than $200,000. Donors got frequent flyer miles by clicking through to donate. Its first year also was 1999, generating $70,000. The following year the organization doubled donations -- soliciting the 400 donors from the previous year as well as a new list of 5 million names.
Need more evidence of the value of online campaigns?
- World Vision put its gift catalog online. A coordinated program for telephone and online. Orders of medicines and dairy goats for needy people around the world raised $1.6 million during the Christmas 2000 season.
- Cabrini Mission Foundation generated $160,000 to thwart the spread of HIV/AIDS in Swaziland, Africa. Another online campaign raised $50,000 for Cabrini without a single email solicitation. Donors were attracted to the site through educational information.
- Emails worked for nonprofit radio station WBEZ in Chicago to raise $135,000. It held an online pledge drive through an email sent by radio personality Ira Glass, host of “This American Life.”
- The National Arbor Day Foundation’s 2001 online campaign brought out the vote -- to name the national tree. The campaign logged $20,230 in gifts as well.
Monday, October 22, 2007
National Good Governance Practices Pushed In Report
By Mark Hrywna
Governance practices at nonprofits are at the core of a new report from Independent Sector (IS) that suggests, but does not mandate, some 33 principles that nonprofits can follow to develop principles of ethics, accountability and transparency.
The report, the result of 18 months of expert opinion and public comment, is called "Principles for Good Governance and Ethical Practice: A Guide for Charities and Foundation." Released last week by IS and its Panel on the Nonprofit Sector, it is organized into four categories: legal compliance and public disclosure, effective governance, strong financial oversight and responsible fundraising.
Among the suggested items are:
- A charitable organization should have a formally-adopted, written code of ethics with which all trustees, staff and volunteers are familiar and to which they adhere.
- The board should review organizational and governing instruments no less frequently than every five years.
- A charitable organization should neither pay for nor reimburse travel expenditures for spouses, dependents or others who are accompanying someone conducting business for the organization unless they, too, are conducting such business.
- Contributions must be used for purposes consistent with the donor's intent, whether as described in relevant solicitation materials or as specifically directed by the donor.
- An organization should spend a significant percentage of its annual budget on programs that pursue its mission. The budget should also provide sufficient resources for effective administration of the organization, and, if it solicits contributions, for appropriate fundraising activities.
Don't get comfortable: Get a new job
Staying ahead of the game is essential for maximizing one’s potential for success in any career. There are a number of methods those in the nonprofit sector should keep in mind to achieve a successful and rewarding career.
- Change jobs once in a while. You’ll keep yourself fresh, as well as change your perspective.
- Network. Don’t rule out contacts that are not involved directly with your current duties.
- Care about your cause.
- Join a professional association and get involved. It’s a good way to make contacts and get name recognition.
- Keep your resume up to date. Have different versions of your resume available so you are prepared for various opportunities.
- Dress well. Fernando Lamas said, “It’s better to look good than to feel good,” but if you look good, you’ll feel good, too.
- Keep your skills current. Read up on current affairs, attend conferences and be on the lookout for new trends and technologies.
- Never burn a bridge.
- Develop professional relationships with volunteers. They can be a great source for references and referrals.
- Formulate a career game plan. You can’t get what you want until you know what you want.
- Don’t resist the right lateral move. Moving sideways can often lead to moving ahead.
- Find a mentor. It helps develop partnerships and friendships.
- Develop your one-to-one solicitation skills.