Getting good at finding funds

Some boards are good at fundraising. Some could use a little extra help. Still others aren't at all comfortable with fundraising or don't consider it part of their job as board members.

At a fundraising conference earlier this year, Don Crocker, CEO of the Support Center for Nonprofit Management, suggested ways to help your board be more successful when it comes to fundraising. The New York City-based center offers consulting, transition management and training for nonprofits and philanthropic organizations.

Crocker presented a sample description of the duties of a nonprofit's Board Development Committee:

• Ensure the board and staff create a vision of the organization's financial future and understand the financial implications for fundraising and financial development.
• Codify the short- and long-term funding imperatives of the organization with the help of the full board and executive director.
• Research approaches used by similar nonprofits to meet their goals and present them to the board.
• Coordinate role-playing opportunities and training for board members on such approaches to fundraising as corporate solicitation, foundation giving, proposal development, etc., as appropriate to the situation.
• Involve the entire board in fundraising and organize fundraising activities that take into consideration each board member's unique talents.
• Review progress on fundraising goals and motivate board members in their fundraising efforts.
• Make personal donations and ensure that fellow board members do as well.
• Identify, cultivate and enlist community leaders to serve on the development committee.

This article is from NPT Weekly eNewsletter, a publication of The NonProfit Times. Subscribe to NPT Weekly or any of our other enewsletters and get the latest nonprofit news and stories delivered to your inbox.

Nonprofits' Data Breached Yet Again In Software Attack

By Mark Hrywna
Salesforce.com is the second software vendor to nonprofits this week to announce a data breach. The firm alerted its clients of phishing attempts and the security breach. The most recent phishing attempts included malware, software that secretly installs viruses or key loggers.

Salesforce.com sent security alerts to customers regarding two recent phishing emails: one titled "FTC" on Oct. 29 and the other "We want to make a order with..." on Nov. 6. The San Francisco-based company refused comment, except for a letter to clients that indicated “a rise in phishing attempts directed at salesforce.com customers over the past few months. The firm has more than 30,000 clients, fewer than 10 percent of which are nonprofits. The firm offers small organizations licenses for up to 10 users at no cost.

The announcement came three days after Convio announced it had a security breach with at least 92 clients, as previously reported on http://www.nptimes.com/.

“When we first saw signs of this sudden rise, we conducted a thorough analysis,” according to the salesforce.com announcement....

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92 Convio Clients Hit In Security Breach

Firm says no financial data was accessed

By Mark Hrywna

Nearly 100 clients of nonprofit software provider Convio had their data breached after an unauthorized third party was able to access email addresses and in some cases passwords.

Only clients on the GetActive platform were affected -- none on Convio’s platform – with unauthorized downloads of email addresses and passwords against 92 clients, about 7 percent of the company’s 1,300 clients, almost half of which use GetActive. Convio acquired GetActive earlier this year.

Downloads were made against another 62 clients but were not executed and did not result in data loss. Email addresses and passwords could be used for phishing scams and if combinations match access information, possibly online service providers like PayPal.

Convio declined to identify the organizations breached. The NonProfit Times uses the system to deploy e-letters but was not breached.

The attack was discovered late in the day on Nov. 1 and occurred sometime after Oct. 23. “It was a very sophisticated attack. It took us longer than we would have liked to recognize,” said Convio CEO Gene Austin. Some of the tasks the intruder performed were routine, as if it was an administrator on the system, he said.

The intruder attempted to harm a donation page for a site “and that obviously is a nonstandard process very different from normal. Once that happened, we clearly knew something was wrong and caught them,” Austin said. The intruder began the attack by being routine, and now “we’re watching those standard routines much, much more closely,” he said.

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Where fraud is occurring at nonprofits

It is a sad fact that fraud has taken place at nonprofit organizations, just as it has out in the for-profit and bureaucratic world.

At the American Institute of Certified Public Accountants Not-For-Profit Industry Conference, Gerard M. Zack, president of Zack Accounting and Consulting and founder of the Nonprofit Resource Center Inc., outlined the recent trends that are showing up in nonprofit fraud.

According to Zack, a 2006 study showed that private companies had 36.9 percent of fraud cases, public companies 31.7 percent, government agencies 17.6 percent and nonprofits 13.9 percent. The median loss was $100,000.

He noted that while traditional check tampering and disbursements continue to be prevalent, certain varieties within those areas have become apparent.

They are:

• A significant increase in cases involving corruption, including kickbacks, bribes and undisclosed conflicts of interest;
• An increase in cases involving electronic access to or theft of data, sometimes while employees are working off site, hacking into networks, etc.;
• An increase in external attempts at check tampering and electronictransfers from NPO accounts;
• An increase in cases in which a nonprofit is held liable for fraudsperpetrated by its employees or agents against others; for example, an employee steals credit card information of a member of the organization; and,
• An increase in the use of sham or impersonator charities.

This article is from NPT Weekly eNewsletter, a publication of The NonProfit Times. Subscribe to NPT Weekly or any of our other enewsletters and get the latest nonprofit news and stories delivered to your inbox.

Protecting your domain name and identity

The likelihood of someone grabbing an expired domain name and testing it for profitability has increased so much that experts advise several precautions to prevent the crime or actions to take if it has happened.
One option is to not let the domain expire at all. If it is done, however, you can take steps to rescue it. Here are some things to think about:

• There are more than 200 registrars to choose from, so do your homework. The Internet Corporation for Assigned Names and Numbers (ICANN) must accredit all registrants.
• Verify that you or an authorized representative of your organization has been selected as the registrant. Go to WHOIS database at the Web site of Public Interest Registry (PIR) and view the name of the registrar, administrative contact and technical contact for your .org domain(s).
• Check that email contact is valid.
• Consolidate .org domains.
• For a national organization, centralize your portfolio of affiliate domain names by giving it to national.
• Register your domain names for the maximum amount of time.

For organizations that unintentionally let their domains expire.

• The redemption grace period that ICANN has put in place provides actual and constructive notice that something's wrong.
• Look up the new owner's information on WHOIS and send a demand letter. Seek the advice of knowledgeable counsel.
• Contact your ISP and alert it of fraud.
• File a proceeding under the Uniform Dispute Resolution Policy.
• File an action in federal court under the Anticybersquatting Act, which is part of the Lanham Act.

EXEMPT MAGAZINE IS EXCITED TO ANNOUNCE THE LAUNCH OF ITS REDESIGNED WEBSITE!

Exempt Magazine, the premier source for financial information in the nonprofit world, is pleased to annouce the launch of its redesigned website, www.exemptmagazine.com; upgraded to serve as a primary information portal for financial executives within the nonprofit world.

So, what's new at www.exemptmagazine.com?

• Ease of navigation. You will be able to get the latest news, view our media kit, subscribe to the magazine, and more. All this and more is easily accessible on our new site.
• Exempt e-newsletter – receive the latest financial news affecting the nonprofit world, delivered right to your e-doorstep! (InBox, actually). The first issue will be sent out the week of December 9. Click here to make sure you are on the list to receive this inaugural issue!
• Exempt Job Board. Are you looking for a financial job in the nonprofit industry, or searching for a few good candidates? The Exempt Job Board will launch in January, but we are taking inquiries now. Click here for more information.

Click here to visit the new Exempt website now!

New Face. New Content. Still the Premier Source For Financial Information In The Nonprofit World

This new website is just another step in the launching of the new Exempt. As mentioned previously, Exempt magazine is getting a complete makeover – new website, new magazine, new e-newsletter, and more!

The next issue of Exempt magazine you receive will have a facelift. Beginning with our December 2007/January 2008 issue, Exempt will have an improved look and feel, but still contain information vital to financial executives in the nonprofit world. If you are unfamiliar with us, now is a great time to learn how you can take advantage of some great advertising opportunities. If you have worked with us in the past, we can’t wait to talk to you about the changes at Exempt and the new opportunities we have to offer. Using a combination of print, electronic, and events, we are on track to quickly becoming the only source you need for reaching your marketing goals.

To learn more about the opportunities Exempt has to offer, click here to download our 2008 Media Kit. For additional questions or to get started, contact Harry Dolan, Publisher at 973-401-0202 x212, harry@exemptmagazine.com

Workaholics inebriate everyone in the office

There's being committed to the job, and then there's being a workaholic. It might sound like a polite euphemism for someone who puts maybe a little too much time into work or seems a little too dedicated.

But according to Bryan Robinson, a retired psychology professor, workaholism is an addiction, a serious one that harms not only the addict but also everyone around the person. In fact, it also does a disservice to the group, company or organization to which the workaholic belongs.
Being a workaholic has been linked to sleep disorders, heart attacks and strokes.

In his book "Chained to the Desk," Robinson identifies 12 symptoms that are signs of being a workaholic. While none of these signs alone points to pathology, taken together they indicate a serious problem.
The 12 signs are:

• Rarely delegating or asking for help;
• Showing impatience with others' work;
• Often doing two, three or more tasks at one time;
• Committing to work; biting off more than one can chew;
• Feeling guilty and/or lost when not at work;
• Focusing on results, not the task;
• Focusing on planning, ignoring the here and now;
• Continuing to work after others quit;
• Imposing pressure-filled deadlines;
• Seldom relaxing;
• Attending more to work than to relationships; and,
• Lacking hobbies and social interests.

$1 Billion In Storm Relief From Foundations, Business

Foundations and corporations in the United States committed more than $1 billion in cash and in-kind giving for relief, recovery and rebuilding in the aftermath of hurricanes Katrina and Rita, according to a report by the Foundation Center.

Contributions by corporate giving programs and corporate foundations accounted for the majority of institutional giving, according to the report, at nearly $520 million or 57 percent of total giving. Moreover, corporate giving focused more on immediate relief, while foundations focused more on recovery and rebuilding.

The report, Giving in the Aftermath of Gulf Coast Hurricanes, is based on an analysis of interviews with 10 of the top 25 independent foundations that responded to the disaster. They include David and Lucile Packard Foundation (Calif.), Ford Foundation (N.Y.), Robert W. Woodruff Foundation (Ga.), Open Society Institute (N.Y.), Bill & Melinda Gates Foundation (Wash.), Robert Wood Johnson Foundation (N.J.), Lilly Endowment (Ind.), Rockefeller Foundation (N.Y.), Charles Stewart Mott Foundation (Mich.), and Walton Family Foundation (Arkansas). Additionally, the report provides a comprehensive record of the resources institutional donors provided.

The overwhelming destruction wrought by hurricanes Katrina and Rita, the failure of the levee system in New Orleans, and the widely criticized government response all served to engage foundations across the country, according to the report.
In fact, of the estimated $6.5 billion (GivingUSA) for the relief effort through June 2007, giving from institutional donors accounted for more than $900 million in cash donations, and more than $100 million in-kind.

Click here to read the complete article...

Nonprofits Getting A Lease In Second Life

By Marla E. Nobles

America's Second Harvest (A2H) added another location to its coalition of more than 200 food banks and food-rescue organizations. But unlike the other operations, this one won't be stateside. In fact, donors will have to log on to enter its doors.

The Chicago-based food bank is the latest in a growing number of nonprofits joining the cyberspace community known as Second Life (SL). Some of the third sector neighbors include Fund for Animal Welfare (situated on Progressive Island), Reporters Without Borders (Hangflame), Save the Children (Midnight City), World Vision (Kiwa Northwest), and the Southern California chapter of the National Multiple Sclerosis Society, which launched the virtual "MS Fly" fundraising event this past June.

Another 32 nonprofits are housed on SL's new Nonprofit Commons space, which TechSoup officially launched this past August. There were two simultaneous grand opening celebrations, one in SL and the second "in-world" event in San Francisco. The nonprofits-only space was donated by the world's first virtual millionaire, Anshe Chung, and managed by TechSoup.

Since opening to the public in 2003, SL, created by San Francisco-based Linden Lab, has experienced explosive growth. In April 2004, SL had around 6,000 residents. Just over three years later, that number surpassed 9 million (as of August 21), growing by nearly 3 million this past summer alone.

Read complete article here...

Cyber money is just as green

It used to be that only sex generated money on the Web. Well, some nonprofits gone wild have sultry success stories to tell.

The World Wildlife Fund’s ClickReward program, “Miles for the Wild,” raised $23,000 its first year, 1999. Donors received two “ClickMiles” per dollar. The next year, the program was swinging from the trees: $465,000 in online contributions. Sure, there was a one-to-one match for donations of $200 or more that raised $400,000. But, the progress was worth a Tarzan yell.

The Marine Toys for Tots Foundation launched a campaign online that raised more than $200,000. Donors got frequent flyer miles by clicking through to donate. Its first year also was 1999, generating $70,000. The following year the organization doubled donations -- soliciting the 400 donors from the previous year as well as a new list of 5 million names.

Need more evidence of the value of online campaigns?

• World Vision put its gift catalog online. A coordinated program for telephone and online. Orders of medicines and dairy goats for needy people around the world raised $1.6 million during the Christmas 2000 season.
• Cabrini Mission Foundation generated $160,000 to thwart the spread of HIV/AIDS in Swaziland, Africa. Another online campaign raised $50,000 for Cabrini without a single email solicitation. Donors were attracted to the site through educational information.
• Emails worked for nonprofit radio station WBEZ in Chicago to raise $135,000. It held an online pledge drive through an email sent by radio personality Ira Glass, host of “This American Life.”
• The National Arbor Day Foundation’s 2001 online campaign brought out the vote -- to name the national tree. The campaign logged $20,230 in gifts as well.

National Good Governance Practices Pushed In Report

By Mark Hrywna

Governance practices at nonprofits are at the core of a new report from Independent Sector (IS) that suggests, but does not mandate, some 33 principles that nonprofits can follow to develop principles of ethics, accountability and transparency.

The report, the result of 18 months of expert opinion and public comment, is called "Principles for Good Governance and Ethical Practice: A Guide for Charities and Foundation." Released last week by IS and its Panel on the Nonprofit Sector, it is organized into four categories: legal compliance and public disclosure, effective governance, strong financial oversight and responsible fundraising.

Among the suggested items are:

• A charitable organization should have a formally-adopted, written code of ethics with which all trustees, staff and volunteers are familiar and to which they adhere.
• The board should review organizational and governing instruments no less frequently than every five years.
• A charitable organization should neither pay for nor reimburse travel expenditures for spouses, dependents or others who are accompanying someone conducting business for the organization unless they, too, are conducting such business.
• Contributions must be used for purposes consistent with the donor's intent, whether as described in relevant solicitation materials or as specifically directed by the donor.
• An organization should spend a significant percentage of its annual budget on programs that pursue its mission. The budget should also provide sufficient resources for effective administration of the organization, and, if it solicits contributions, for appropriate fundraising activities.

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Don't get comfortable: Get a new job

Staying ahead of the game is essential for maximizing one’s potential for success in any career. There are a number of methods those in the nonprofit sector should keep in mind to achieve a successful and rewarding career.

• Change jobs once in a while. You’ll keep yourself fresh, as well as change your perspective.
• Network. Don’t rule out contacts that are not involved directly with your current duties.
• Care about your cause.
• Join a professional association and get involved. It’s a good way to make contacts and get name recognition.
• Keep your resume up to date. Have different versions of your resume available so you are prepared for various opportunities.
• Dress well. Fernando Lamas said, “It’s better to look good than to feel good,” but if you look good, you’ll feel good, too.
• Keep your skills current. Read up on current affairs, attend conferences and be on the lookout for new trends and technologies.
• Never burn a bridge.
• Develop professional relationships with volunteers. They can be a great source for references and referrals.
• Formulate a career game plan. You can’t get what you want until you know what you want.
• Don’t resist the right lateral move. Moving sideways can often lead to moving ahead.
• Find a mentor. It helps develop partnerships and friendships.
• Develop your one-to-one solicitation skills.

Pet Lover Gives, Toasts Philanthropy

In a "tail" unlike any other, when philanthropist and dog lover Ileen Kaufman wanted a one-of-a-kind way to celebrate the "woman's best friend" in her life and benefit charity, the Boca Raton, Fla., resident led with her palate.

Kaufman contacted to Dog Lovers Wine Club, a program born through the partnership of california-based boutique winery Carivintas Winery and The Humane Society of the United States (HSUS), and set forth to create "Molly Merlot," the bottles customized with images of the Kaufman family's 9-yesr-old Boxer.

"It's a win, win situation for everybody," said Kaufman. "We get to celebrate Molly, who is a great fourth member of our family... we get to help the Human Society of the United States, and we get to enjoy wine woth friends." HSUS' Pets for Life program gets tossed a bone of 10 percent of the proceeds from the sale of Molly Merlot.

Annual Giving ... Make sure you target correctly

Annual giving is a series of small, targeted, focused campaigns that run throughout the year. Or, as consultant Jill A. Pranger told attendees at an international conference on nonprofits, annual giving is about doing it well over and over and over again.

Annual giving is important, but Pranger emphasized that there are important considerations that will be significant factors for any organization.

• The plan. What are you already doing? What would like to do. What can you do. Have volunteers and staff bought in?
• Looking back. How well did we do last year and how did we do it? Focus on the organization.
• Looking forward. Think of the philanthropic climate, nationally and locally, laws and regulations and breaking developments. Think of the economic climate nationally, locally and organizationally. Think of the organizational climate: How are we doing? What are we doing? What does our donor base look like? Have we had success raising money in the past?
• Goal setting. Goals are not based on budgetary needs. They are based on a thorough review of expected gifts plus an honest evaluation of what the organization's inputs to get those goals will be.
• When it is over, report the results. This gives the organization and the program credibility, can solicit help and gives the organization answers.

If you would like to read more articles regarding annual giving, fundraising and many other related topics, please sign up for our email Instant Fundraising newsletter. Click Here to sign up!

Volunteer management in cyberspace

In addition to its other advantages, the online environment provides many possibilities for volunteer recruitment and management. In her chapter "Volunteer Recruitment and Management" in the book Nonprofit Internet Strategies, Alison Li presents some of the online options that have become available to nonprofits regarding their volunteers:

• Online volunteer matching. Online volunteer matching services allow organizations to reach new prospective supporters beyond geographic borders. Would-be volunteers can search for opportunities by name of organization, location, mission or other criteria that matter to them. Volunteers can learn more about organizations with they are familiar and discover new organizations they were not aware of.
• Expanding the boundaries of volunteering. Internet resources can help managers rethink the way volunteers are recruited and managed, primarily by reaching those who do not fit traditional molds by virtue of age, disability, race, ethnicity or availability.
• Virtual volunteering. Opportunities are now open to people who find it difficult to volunteer in person because of disabilities or work or family responsibilities that prevent them from coming to an office during regular working hours.
• Managing and retaining volunteers. Online tools can allow volunteers to schedule their work and log their hours via email or an online scheduling system.
• Recognizing volunteer efforts. The Web is an excellent place to recognize the accomplishments of volunteers.
• Corporate linkup. Many corporations are searching for ways to help their employees volunteer and to serve their communities, and the Net helps them do this.

Help Wanted: 640,000 Open Positions

By Don McNamara

The future is here.That's a good thing, isn't it?

It is not good if the future is the projected gap, possibly a chasm, between the number of senior-level managers at nonprofit organizations and the numbers of lower-level employees who would be in line to replace them.

The Bridgespan Group, a nonprofit management support organization in New York, Boston and San Francisco, has published a report, "The Nonprofit Sector's Leadership Deficit," that presents a gloomy forecast for nonprofit leadership down the road.

The report projects that the number of new senior managers needed would increase from 56,000 to 78,000 between 2006 to 2016. Worse, it projects a cumulative total of 640,000 senior positions that will need to be filled.

Thomas Tierney, founder of the Bridgespan Group and chief author of the report, said he saw the trend more than five years ago, when he worked at the for-profit consultant Bain and Company in Massachusetts. "It became clear in 2000-2001 that many of the organizations we were serving were finding it difficult to build their own organizations. And, most of our clients were trying to do more, serve 5,000 children instead of 1,000, for example," Tierney said. "When they're growing, they need more bench depth. Clients were having a hard time finding CFOs and CEOs, and they were having succession problems."

Money is an ongoing problem for nonprofits. Tierney said he understands that issue, but he didn't see that as the chief problem. "The three ingredients are money, talent (that is, people) and a plan or strategy," he said. "The biggest problem was talent."...


Read to complete article at http://www.nptimes.com/07Oct/npt-071015-1.html

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Hey Geek Guy! What do I need to run Vista?

By Bob Finley

Geek Guy has lived in Chicago for a long time. When you stop him on the corner of Wacker & State and ask him the apparently simple question "Excuse me - which way is 100 Wacker Drive?" you might be surprised to find he needs more information. Do you mean North Wacker, South Wacker, East Wacker or West Wacker?"

Microsoft's new Vista operating system has a number of versions -- too many in the opinion of many reviewers. So to clarify an answer to your question about running Vista Geek Guy says:

• Vista Business at a minimum -- stay away from the Home versions - Enterprise & Ultimate are ok, too (Vista versions are like addresses on Wacker Drive. You need more information).
• 2 gigabytes of RAM.
• Graphics card capable of supporting Directx 9 and 128 MB of graphics memory. A tip from Geek Guy -- The Vista upgrade advisor tool available for download at Microsoft is probably the quickest way to test your current graphics card. You might also discover a favorite software package or two that won't run in Vista without an upgrade.

One more word on graphics cards and Vista - unless you're a heavy duty gamer or a graphic designer there's a strong probability you'll need a new graphics card to fully support Vista on your existing machine.

Hey Geek Guy - my computer is just a year and a half old and it runs XP Pro just fine. So I can figure it'll run the flavor of Vista you're recommending fine right?...

Read the complete article at http://www.nptimes.com/technobuzz/tb20070814_1.html

This article is from NPT TechnoBuzz, a publication of The NonProfit Times. Subscribe to NPT TechnoBuzz or any of our other enewsletters and get the latest nonprofit news and stories delivered to your inbox.

A dozen Web Site Ideas

Careful design of an organization's Web site is an important consideration.
In his chapter "Inspiring Donors Online" in the book Nonprofit Internet Strategies, Todd Baker offers his Baker's Dozen of ideas:

• Establish an overarching goal for your organization's Web site. Usually it's raising money.
• Make an impression. People will remember how you made them feel.
• Write to connect on an emotional level. Embrace clarity, engage the reader and encounter the heart.
• Select the most interesting perspective from which to tell your story.
• Find your organization's voice: a unique blend of charisma, courage, and concern.
• Be persuasive by first making clear the specific action you want the reader to take.
• Be human; don't be an organization. Show the donor that you're people who support a worthy cause and you're looking for folks just like you.
• Illustrate your mission through images and pictures.
• Present a virtual tour of your mission.
• Write in an active and conversational style.
• Stop spending 90 percent of your organization's resources on technology and only 10 percent on the message.
• Give your headlines soul. Headlines that work seize the reader's attention, affect the reader on an emotional level and spark curiosity.
• Understand online human behavior. People who are online read differently than they would with a printed text. Make a good first impression, do not think of a book-reading atmosphere and make each page of the site have an objective with the reader in mind.

5 Ways to Get Your Opinions Printed

Op-Eds, the opinion pieces that appear on the editorial pages of newspapers, can be effective communication tools for nonprofits. Sandra L. Beckwith, in her book Publicity for Nonprofits, advises anyone considering submitting an op-ed piece to have a clear topic in mind, as well as a clear goal. It is also a good idea to contact the publication to assess its interest in the piece beforehand.

Once all that has been done, take the following steps.

• Begin by illustrating how the topic or issue affects readers. One good way is by putting a face on the issue, starting with a story of someone who has been affected by it. If this is not possible, lead with an attention-getting statement.
• Follow that illustration with a statement explaining the broader scope of the issue. Use statistics to put the situation in context.
• Describe the problem and why it exists. This is often an opportunity to offer your solution to the problem. Explain why it is the best option.
• Conclude on a strong note. Repeat your message or state a call to action.
• Make sure to put a note at the end describing your credentials as they relate to the topic.

Canning SPAM Right Now

Although much of the recent legislation regarding email concerns for-profit businesses, nonprofits would do well to be aware of these regulations, as well as of other considerations.

Senny Boone, executive director of the Direct Marketing Association Nonprofit Federation, offers a checklist to follow for email communication:

• If you send a commercial email make sure to communicate that the email is an "offer" to the recipient.
• Provide a valid postal address.
• Provide an honest subject line.
• Provide an Internet-based removal system that is easy to use.
• If you are using a service provider, have a written procedure and a contract.
• If a recipient removes him/herself from a marketing list via an email service provider, that address does not have to be removed from all future campaigns.
• There should be no surreptitious acquisition of email addresses via automated mechanism without the consumer's awareness.
• The FROM line should not be ambiguous and should be a valid email return address.
• "Remove" means remove.
• Lists must not be sold or provided to unrelated third parties unless the owner of the list has provided notice and the ability to be removed.
• A commercial email should contain the sender's privacy policy, either within the email or via a link.