A quick glance at the new Blackbaud Index shows what would appear to be promising news. Overall charitable revenue grew 6.8 percent for the three months ending August 2011. In addition, online giving increased 6.1 percent during the same period. A closer look at the data reveals that the news isn't as pleasant as it seems.
As Chuck Longfield, creator of The Blackbaud Index, explains in a new article on The NonProfit Times, giving slowed down considerably during the month of August. This can be seen when the data is compared to what the Index showed in August 2010. For example, the increase of 6.1 percent in online giving doesn't seem as impressive when it is compared to the 17.2 percent increase in 2010.
“Not surprisingly, it appears that our country’s continuing economic problems are once again weigh on donors’ checkbooks,” said Longfield. “Our data illustrates the challenges most nonprofits are likely facing as they try to achieve sustainable, consistent growth.”
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